All Stories

  1. I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products
  2. Do food delivery apps influence food waste generation? A stimulus-organism-behavior-consequence (SOBC) exploration
  3. Effective Sustainability Messages Triggering Consumer Emotion and Action: An Application of the Social Cognitive Theory and the Dual-Process Model
  4. Employee engagement and the service profit chain in a quick-service restaurant organization
  5. Passion meets procrastination: comparative study of negative sales associate behaviours
  6. Pursuing personal constructs through quality, value, and satisfaction
  7. Exploring the impact of shopper ethnicity through the path-to-purchase framework
  8. It is not always about brand: Design-driven consumers and their self-expression
  9. Levels of EMR Adoption in U.S. Hospitals: An Empirical Examination of Absorptive Capacity, Institutional Pressures, Top Management Beliefs, and Participation
  10. Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation
  11. Temporal and financial risk assessments: How time and money constrain shopper behavior and influence purchase solutions
  12. Deviant behavior in retail, when sales associates “Go Bad”! Examining the relationship between the work–family interface, job stress, and salesperson deviance
  13. Cross cultural consensus: development of the universal leadership model
  14. Brand experience and brand implications in a multi-channel setting
  15. Single-brand retailers: Building brand loyalty in the off-line environment