All Stories

  1. Effect of eWOM Valence on Online Retail Sales

    Article • Global Business Review, February 2017, SAGE Publications

    Dr Rituparna Basu

  2. Book Review: Arindam Banik, Ananda Das Gupta and Pradip K. Bhaumik, Corporate Governance, Responsibility and Sustainability: Initiatives in Emerging Economies

    Article • Global Business Review, February 2016, SAGE Publications

    Dr Rituparna Basu

  3. Role of Children in Family Purchases

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2014, Emerald

    Dr Rituparna Basu