All Stories

  1. Hybrid Segmentation in the Financial Services Market: Targeting Saving Consumers

    Article • Journal of Family and Consumer Sciences, June 2016, Wiley

    Rina Makgosa

  2. The Role of Demographics on Decision-Making Styles of Botswana’s Retail Shoppers

    Article • Research in Business and Management, April 2014, Macrothink Institute, Inc.

    Rina Makgosa

  3. Rebranding an Institution of Higher Education in Botswana

    Article • Business and Economic Research, August 2012, Macrothink Institute, Inc.

    Rina Makgosa

  4. Perceptions of Entrepreneurial Behaviour in Botswana

    Article • International Journal of Learning and Development, June 2012, Macrothink Institute, Inc.

    Rina Makgosa

  5. Ethnic diversity in Britain: a stimulus for multicultural marketing

    Article • Marketing Intelligence & Planning, May 2012, Emerald

    Rina Makgosa

  6. The influence of vicarious role models on purchase intentions of Botswana teenagers

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2010, Emerald

    Rina Makgosa

  7. Sex role orientation and conflict resolution in the joint purchase decisions of spouses

    Article • Management Research Review, July 2010, Emerald

    Rina Makgosa

  8. Conflict resolution strategies in joint purchase decisions for major household consumer durables: a cross‐cultural investigation

    Article • International Journal of Consumer Studies, April 2009, Wiley

    Rina Makgosa