Ricardo Coelho
Federal University of Goiás
Professor, Business & Management
Brazil
My Publications
Approaches that Affect Consumer-Based Brand Equity
ReMark - Revista Brasileira de Marketing
September 2017
Does social media matter for post typology? Impact of post content on Facebook and Inst...
Online Information Review
August 2016
Lanchonete Tia Joana: mercado e estratégias de marca
Revista Brasileira de Casos de Ensino em Administração
April 2014
Lanchonete Tia Joana: mercado e estratégias de marca (Notas de ensino)
Revista Brasileira de Casos de Ensino em Administração
April 2014
Experiential learning as teaching strategy for entrepreneurship: assessment of a Brazil...
International Journal of Innovation and Learning
January 2014
To plan or not to plan? An analysis of the impact of planning on the disbanding or grow...
International Journal of Entrepreneurship and Small Business
January 2013