Ricardo Coelho

  • Federal University of Goiás
  • Professor, Business & Management
  • Brazil

My Publications

Approaches that Affect Consumer-Based Brand Equity

  • ReMark - Revista Brasileira de Marketing
  • September 2017

Does social media matter for post typology? Impact of post content on Facebook and Inst...

  • Online Information Review
  • August 2016

Lanchonete Tia Joana: mercado e estratégias de marca

  • Revista Brasileira de Casos de Ensino em Administração
  • April 2014

Lanchonete Tia Joana: mercado e estratégias de marca (Notas de ensino)

  • Revista Brasileira de Casos de Ensino em Administração
  • April 2014

Experiential learning as teaching strategy for entrepreneurship: assessment of a Brazil...

  • International Journal of Innovation and Learning
  • January 2014

To plan or not to plan? An analysis of the impact of planning on the disbanding or grow...

  • International Journal of Entrepreneurship and Small Business
  • January 2013