All Stories

  1. A luxury brand management framework built from historical review and case study analysis

    Article • International Journal of Retail & Distribution Management, October 2015, Emerald

    Dr RayeCarol Cavender

  2. Management of a luxury brand: dimensions and sub-variables from a case study of LVMH

    Article • Journal of Fashion Marketing and Management, May 2014, Emerald

    Dr RayeCarol Cavender

  3. Leveraging designer creativity for impact in luxury brand management: An in-depth case study of designers in the Louis Vuitton Möet Hennessy (LVMH) brand portfolio

    Article • Global Fashion Brands Style Luxury & History, March 2014, Intellect

    Dr RayeCarol Cavender