All Stories

  1. Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention

    Article • Global Business Review, September 2018, SAGE Publications

    DR RAMENDRA PRATAP SINGH

  2. Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention

    Article • Journal of Promotion Management, March 2018, Taylor & Francis

    DR RAMENDRA PRATAP SINGH

  3. A STUDY ON EXPLORING FACTORS INFLUENCING CELEBRITY ENDORSEMENT CREDIBILITY

    Article • Global Business Review, October 2017, SAGE Publications

    DR RAMENDRA PRATAP SINGH