All Stories

  1. reference price, font size, numeric cognition

    Article • Journal of Consumer Marketing, September 2016, Emerald

    Dr. Rajiv Vaidyanathan

  2. Guest editorial

    Article • Journal of Consumer Marketing, August 2015, Emerald

    Dr. Rajiv Vaidyanathan

  3. Use It Or Lose It: Time-Limited Promotions And Purchase Behavior

    Article • October 2014, Springer Science + Business Media

    Dr. Rajiv Vaidyanathan

  4. Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context

    Article • Journal of Marketing Communications, February 2013, Taylor & Francis

    Dr. Rajiv Vaidyanathan

  5. Managerial and Public Attitudes Toward Ethics in Marketing Research

    Article • Journal of Business Ethics, December 2011, Springer Science + Business Media

    Dr. Rajiv Vaidyanathan

  6. Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research

    Article • Journal of Retailing, June 2009, Elsevier

    Dr. Rajiv Vaidyanathan

  7. Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐related Marketing Communications

    Article • Journal of Marketing Communications, December 2005, Taylor & Francis

    Dr. Rajiv Vaidyanathan

  8. Perceived effectiveness of recommendation agent routines: search vs. experience goods

    Article • International Journal of Internet Marketing and Advertising, January 2005, Inderscience Publishers

    Dr. Rajiv Vaidyanathan

  9. Who is the fairest of them all? An attributional approach to price fairness perceptions

    Article • Journal of Business Research, June 2003, Elsevier

    Dr. Rajiv Vaidyanathan

  10. Use it or lose it: purchase acceleration effects of time-limited promotions

    Article • Journal of Consumer Behaviour, June 2003, Wiley

    Dr. Rajiv Vaidyanathan

  11. Eliciting Online Customers’ Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements

    Article • Journal of Marketing Management, February 2003, Taylor & Francis

    Dr. Rajiv Vaidyanathan

  12. Eliciting Online Customers' Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements

    Article • Journal of Marketing Management, February 2003, Taylor & Francis

    Dr. Rajiv Vaidyanathan

  13. Strategic brand alliances: implications of ingredient branding for national and private label brands

    Article • Journal of Product & Brand Management, July 2000, Emerald

    Dr. Rajiv Vaidyanathan

  14. Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices

    Article • Journal of Product & Brand Management, June 2000, Emerald

    Dr. Rajiv Vaidyanathan

  15. The Availability and Use of Internal Reference Prices in Evaluating Advertised Deals

    Article • Journal of Promotion Management, May 1999, Taylor & Francis

    Dr. Rajiv Vaidyanathan

  16. Computer-Based Survey Software Packages: A Review of Visual Q, the Survey System, Survey Pro, and Sensus

    Article • Journal of Marketing Research, August 1998, JSTOR

    Dr. Rajiv Vaidyanathan

  17. An Exploratory Investigation of Computer Simulations, Student Preferences, and Performance

    Article • Journal of Education for Business, January 1998, Taylor & Francis

    Dr. Rajiv Vaidyanathan

  18. An Alternate Paradigm for the Examination of Semantic Cues in Advertisements

    Article • Journal of Promotion Management, July 1997, Taylor & Francis

    Dr. Rajiv Vaidyanathan

  19. Ancient Wisdom: Parables for Modern Marketing

    Article • Journal of Marketing Education, April 1997, SAGE Publications

    Dr. Rajiv Vaidyanathan

  20. Type IV error in marketing research: The investigation of ANOVA interactions

    Article • Journal of the Academy of Marketing Science, December 1996, Springer Science + Business Media

    Dr. Rajiv Vaidyanathan

  21. Enhancing Learning through Expert Systems in the Marketing Classroom: Learning Styles as a Moderating Factor

    Article • Marketing Education Review, October 1995, Taylor & Francis

    Dr. Rajiv Vaidyanathan

  22. Dictionary of Statistics and Methodology: A Nontechnical Guide for the Social Sciences

    Article • Journal of Marketing Research, August 1994, JSTOR

    Dr. Rajiv Vaidyanathan

  23. The Impact of Price Display Size on Processing and Evaluation of Comparative Price Advertisements

    Article • American Psychological Association (APA)

    Dr. Rajiv Vaidyanathan