All Stories

  1. Understanding the viability of three types of approach of advertising in emerging markets

    Article • Journal of Marketing Communications, May 2019, Taylor & Francis

    rajesh srivastava

  2. Correction to: Do low involved brands have better consumer perception due to product placement in emerging markets?

    Article • Journal of Marketing Communications, March 2018, Taylor & Francis

    rajesh srivastava

  3. Does brand equity play a role on doctors prescribing behavior in emerging markets?

    Article • International Journal of Healthcare Management, January 2018, Taylor & Francis

    rajesh srivastava

  4. Managing mergers and acquisitions in health care: A case study in the pharmaceutical sector

    Article • International Journal of Healthcare Management, January 2018, Taylor & Francis

    rajesh srivastava

  5. Factors impacting consumer purchase behaviour for pharmaceutical products

    Article • International Journal of Healthcare Management, July 2017, Taylor & Francis

    rajesh srivastava

  6. Measuring the effectiveness of the communication strategy by using Brand Score Technique - a practitioner Study

    Article • Measuring Business Excellence, August 2016, Emerald

    rajesh srivastava

  7. Measuring the effectiveness of the communication strategy by using the brand score technique – a conceptual study

    Article • Journal of Asia Business Studies, May 2015, Emerald

    rajesh srivastava

  8. How differing demographic factors impact consumers’ loyalty towards national or international fast food chains

    Article • British Food Journal, April 2015, Emerald

    rajesh srivastava

  9. Understanding of consumer’s awareness about brands in pharmaceutical industry: An empirical study

    Article • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, May 2014, SAGE Publications

    rajesh srivastava

  10. The role of brand equity on mergers and acquisition in the pharmaceutical industry

    Article • Journal of Strategy and Management, August 2012, Emerald

    rajesh srivastava