All Stories

  1. AI-Driven Digital Marketing in Kazakhstan

    Article • January 2025, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  2. Integrating Generative AI in Education: Themes, Challenges, and Future Directions

    Article • January 2025, Springer Science + Business Media

    Professor RAJASEKHARA MOULY POTLURI

  3. Project Management: The New Frontiers of Opportunities in Africa with Specific Country-Based Case Studies

    Article • January 2025, Springer Science + Business Media

    Professor RAJASEKHARA MOULY POTLURI

  4. Digital Literacy Among Students With Disabilities in India

    Article • December 2024, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  5. DIGITAL MARKETING INFLUENCE ON THE BUSINESS PERFORMANCE OF KAZAKHSTAN SMALL & MEDIUM ENTERPRISES (SMES)

    Article • Herald of Kazakh-British technical university, December 2024, Kazakh-British Technical University

    Professor RAJASEKHARA MOULY POTLURI

  6. Preferences of Kazakhstan Students and Faculty for Knowledge Transfer

    Article • International Journal of Asian Business and Information Management, December 2024, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  7. Emerging Trends of AI Technologies in the Higher Education Sector

    Article • December 2024, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  8. A Comprehensive Meta-Analysis of IoT Integration for Data-Driven Decision Making in Education

    Article • November 2024, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  9. Enhancing Managerial Skills for Industry 4.0

    Article • November 2024, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  10. A crystallized exposition on promoting an entrepreneurial mindset in Kazakhstan higher education institutions

    Article • Entrepreneurship Education, October 2024, Springer Science + Business Media

    Professor RAJASEKHARA MOULY POTLURI

  11. Strategic Role of Alumni Associations of Kazakhstan Higher Educational Institutions in Achieving Sustainable Development Goals

    Article • International Journal of Asian Business and Information Management, August 2024, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  12. Risks of AI-Assisted Learning on Student Critical Thinking

    Article • International Journal of Risk and Contingency Management, August 2024, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  13. Impact of brand name and pricing on Kazakhstan Gen Z consumer behavior

    Article • Innovative Marketing, July 2024, LLC CPC Business Perspectives

    Professor RAJASEKHARA MOULY POTLURI

  14. Factors Influencing the Buying Behavior of Kazakhstan Women Cosmetics Consumers

    Article • June 2024, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  15. The Power of Problem Solving in Digital Marketing

    Article • June 2024, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  16. Efficiency Benchmarking Through Data Envelopment Analysis

    Article • December 2023, IGI Global

    Assoc. Prof. Narasimha Rao Vajjhala, Professor RAJASEKHARA MOULY POTLURI

  17. Sustainability in Supply Chain Management: A Case Study of the Indian Retailing Industry

    Article • December 2023, MDPI AG

    Professor RAJASEKHARA MOULY POTLURI

  18. Trends in E-Commerce During COVID-19

    Article • December 2022, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  19. COVID-19 Success Story of the United Arab Emirates (UAE)

    Article • December 2022, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  20. Risks Associated With the Entrepreneurship Education During the Pandemic

    Article • International Journal of Risk and Contingency Management, July 2022, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  21. Consequences in Acceptance and Application of Big Data Analytics in Micro, Small, and Medium Enterprises (MSMEs) in India

    Article • June 2022, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  22. The Influence of Risks Associated With Organizational Factors on Women's Professional Growth During COVID-19 in the UAE

    Article • June 2022, IGI Global

    Professor RAJASEKHARA MOULY POTLURI

  23. Risks in Adoption and Implementation of Big Data Analytics

    Article • International Journal of Risk and Contingency Management, July 2021, IGI Global

    Assoc. Prof. Narasimha Rao Vajjhala, Professor RAJASEKHARA MOULY POTLURI

  24. Assessment of E-Readiness Challenges of Farmers and Extension Workers in North-East Nigeria

    Article • January 2021, IGI Global

    Assoc. Prof. Narasimha Rao Vajjhala, Professor RAJASEKHARA MOULY POTLURI

  25. An Exploratory Research on Country-of-Origin and Its Impact on the UAE Consumers Buying Decisions

    Article • Journal of Asian Finance Economics and Business, September 2020, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  26. An Exploratory Research on Entrepreneurial Ecosystems: Effects on Economic Integration

    Article • Journal of Asian Finance Economics and Business, August 2020, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  27. Women’s Unpaid Work as a Factor of Gender Inequality: A Case of Kazakhstan

    Article • Journal of Business Economics and Environmental Studies, April 2020, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  28. A Study on the effect of product recommendation system on customer satisfaction: focused on the online shopping mall

    Article • Journal of Industrial Distribution & Business, February 2020, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  29. A Study on Service Quality and Customer Satisfaction in Nigerian Healthcare Sector

    Article • Journal of Industrial Distribution & Business, December 2018, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  30. Challenges of Transport Sector in India: A Dyadic Perspective

    Article • Journal of Asian Finance Economics and Business, August 2018, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  31. A Study on Application of Web 3.0 Technologies in Small and Medium Enterprises of India

    Article • Journal of Asian Finance Economics and Business, May 2018, Korea Distribution Science Association

    Assoc. Prof. Narasimha Rao Vajjhala, Professor RAJASEKHARA MOULY POTLURI

  32. Halal packaging and certification in India: issues and challenges

    Article • International Journal of Islamic Marketing and Branding, January 2018, Inderscience Publishers

    Professor RAJASEKHARA MOULY POTLURI

  33. An Exploratory Treatise on Jay-customers Behavior in the Banking Industry in India: A Dyadic Perspective

    Article • Journal of Asian Finance Economics and Business, November 2017, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  34. Qualitative Research on Decisive Issues of Halal Logistics In India

    Article • The East Asian Journal of Business Management, October 2017, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  35. Sustainable Entrepreneurship among Rural Women in Nigeria: An Assessment of Benefits

    Article • Journal of Industrial Distribution & Business, August 2017, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  36. An Exploratory Treatise on Consciousness and Espousal of Halal Supply-Chain: An Indian Perspective

    Article • Journal of Asian Finance Economics and Business, May 2017, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  37. A crystallized exposition on Indian Muslims’ attitude and consciousness towards halal

    Article • Journal of Islamic Marketing, March 2017, Emerald

    Professor RAJASEKHARA MOULY POTLURI

  38. A Structural Compendium on Perceptual Displays of Rural India towards the Role and Impact of ICT

    Article • Journal of Asian Finance Economics and Business, November 2016, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  39. Kazakhstan’s Gender Policy: Problems and Prospects

    Article • Journal of Industrial Distribution & Business, June 2016, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  40. Antecedents of Corporate Adoption of Social Media and the Role of the Technology Acceptance Model in the Path*

    Article • Journal of Asian Finance Economics and Business, May 2016, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  41. A structural compendium on service quality and customer satisfaction: A survey of banks in India

    Article • Journal of Transnational Management, January 2016, Taylor & Francis

    Professor RAJASEKHARA MOULY POTLURI

  42. Antecedents of Corporate Adoption of Social Media and the Role of the Technology Acceptance Model in the Path

    Article • SSRN Electronic Journal, January 2016, Elsevier

    Professor RAJASEKHARA MOULY POTLURI

  43. Interactive Quality in Ethiopian Telecom’s Service Encounters: A Dyadic Perspective

    Article • Journal of Industrial Distribution & Business, March 2015, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  44. Antecedents of Acceptance of Social Networking Sites in Retail Franchise and Restaurant Businesses

    Article • Journal of Asian Finance Economics and Business, February 2015, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  45. Students’ Perception on Quality of Indian Higher Education System

    Article • Journal of Distribution Science, January 2015, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  46. A Study on Kazakh Women’s Consumer Behavior

    Article • Journal of Industrial Distribution & Business, December 2014, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  47. A Critical Analysis on Capital Market Developments in India: Pre and Post Liberalization Period

    Article • Journal of Distribution Science, October 2014, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  48. A Treatise on the Cross-Cultural Analysis of Indian Consumers’ Conspicuous Consumption of Veblen Products

    Article • Journal of Industrial Distribution & Business, September 2014, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  49. A Critical Assessment of the Implementation of Sources of Power: An Indian Context*

    Article • Journal of Industrial Distribution & Business, March 2014, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  50. Recent Trends in HR as Useful Retention Strategy in Indian Information Technology (IT) Sector

    Article • Journal of Distribution Science, January 2014, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  51. Recent Trends in HR as Useful Retention Strategy in Indian Information Technology (IT) Sector

    Article • Journal of Distribution Science, January 2014, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  52. India's Right to Information Act, 2005: a catalyst for good governance

    Article • International Journal of Law and Management, July 2013, Emerald

    Professor RAJASEKHARA MOULY POTLURI

  53. A Study on Spending Patterns and Buying Motives of Indian Gold Consumers

    Article • Journal of Distribution Science, July 2013, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  54. A Study on Spending Patterns and Buying Motives of Indian Gold Consumers

    Article • Journal of Distribution Science, June 2013, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  55. Challenges and Opportunities of Small Business Management and Start-Ups in India

    Article • Journal of Distribution Science, July 2012, Korea Distribution Science Association

    Professor RAJASEKHARA MOULY POTLURI

  56. Corporate Social Responsibility: An Outlook of Indian Financial Institutions

    Article • British Journal of Economics Management & Trade, January 2012, Sciencedomain International

    Professor RAJASEKHARA MOULY POTLURI

  57. A viewpoint on cartels: an Indian perspective

    Article • July 2011, Emerald

    Professor RAJASEKHARA MOULY POTLURI

  58. Assessment of after‐sales service behaviors of Ethiopia Telecom customers

    Article • African Journal of Economic and Management Studies, April 2010, Emerald

    Professor RAJASEKHARA MOULY POTLURI

  59. Young Kazakhstan consumers: catch them if you can

    Article • International Journal of Advertising and Marketing to Children, March 2010, Emerald

    Professor RAJASEKHARA MOULY POTLURI

  60. Corporate social responsibility: a study of Kazakhstan corporate sector

    Article • Social Responsibility Journal, March 2010, Emerald

    Professor RAJASEKHARA MOULY POTLURI

  61. Determinants of Customer Satisfaction and Loyalty of online shopping channel

    Article • Journal of Distribution and Management Research, December 2008, Korea Research Academy of Distribution and Management

    Professor RAJASEKHARA MOULY POTLURI

  62. Corporate social responsibility: an attitude of Ethiopian corporates

    Article • Social Responsibility Journal, October 2008, Emerald

    Professor RAJASEKHARA MOULY POTLURI