All Stories

  1. AI-Enabled Mobile Food-Ordering Apps and Customer Experience: A Systematic Review and Future Research Agenda
  2. SMEs entrepreneurial finance-based digital transformation: towards innovative entrepreneurial finance and entrepreneurial performance
  3. Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
  4. Virtual agents and flow experience: An empirical examination of AI-powered chatbots
  5. Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
  6. Users' affect and satisfaction in a privacy calculus context
  7. Social Commerce in Emerging Markets and its Impact on Online Community Engagement
  8. Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
  9. Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
  10. Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust
  11. Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
  12. Investigating the impact of ECRM success factors on business performance
  13. Factors influencing the adoption of online shopping in Lebanon: an empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success
  14. Adoption of Sharing Economies of Communitive Consumption Providing an Exchange of Services: A Conceptual Frame Work
  15. Toward a Conceptual Model for Examining the Role of Social Media on Social Customer Relationship Management (SCRM) System
  16. An Analysis of the Factors Influencing the Adoption of Online Shopping
  17. The Role of Telepresence and User Engagement in Co-Creation Value and Purchase Intention: Online Retail Context
  18. Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk
  19. The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations
  20. Investigating antecedents and their consequences of usability in online donations: the case of university students' community services programs
  21. Investigating antecedents and their consequences of usability in online donations: the case of university students' community services programs
  22. Linking social media marketing activities with brand love
  23. Social media in marketing: A review and analysis of the existing literature
  24. Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience
  25. A Systematic Review of Extant Literature in Social Media in the Marketing Perspective
  26. The Influence of Retailer Enterprise Marketing Information System on Bullwhip Effect
  27. Effects of Visual Control and Graphical Characteristics of 3D Product Presentations on Perceived Trust in Electronic Shopping
  28. The role of 3D product presentation in enhancing electronic customer relationship management (e-CRM) for online retailer: university students context
  29. The effect of 3D product quality (3D-Q) on perceived risk and purchase intentions: the case of apparel online retailers
  30. Conceptualising and modelling virtual product experience for online retailers
  31. Electronic Networks and Relationship Marketing: Qualitative Evidence From Jordanian Travel Agencies
  32. The Impact of Retail Store Global-Mindedness on Jordanian Consumers’ Patronage Intention
  33. Modelling the impact of 3D product presentation on online behaviour
  34. An empirical investigation of 3D-based information systems success for online retailers
  35. Modelling the Impact of 3D Authenticity and 3D Telepresence on Behavioural Intention for an Online Retailer
  36. Using authentic 3D product visualisation for an electrical online retailer
  37. The Role of 3D Product Presentation in Enhancing Virtual Experience Realms