All Stories

  1. Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory

    Article • International Journal of Contemporary Hospitality Management, December 2022, Emerald

    Qing Shan Ding

  2. Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis

    Article • International Marketing Review, August 2022, Emerald

    Qing Shan Ding

  3. Transparency, authenticity and purchase intentions: Chinese independent restaurants

    Article • International Journal of Contemporary Hospitality Management, June 2022, Emerald

    Qing Shan Ding

  4. “What you measure is what you will get”?:Exploring the effectiveness of marketing performance measurement practices

    Article • Cogent Business & Management, August 2018, Taylor & Francis

    Dr Yuhui Gao, Qing Shan Ding

  5. Chinese consumer preferences between local and foreign products

    Article • International Journal of Retail & Distribution Management, May 2017, Emerald

    Qing Shan Ding