All Stories

  1. Expectation Formation in Case of Newer Hotels

    Article • Journal of Travel Research, July 2014, SAGE Publications

    Prithwiraj Nath

  2. The impact of organizational pressures on environmental performance of firms

    Article • Business Ethics A European Review, March 2014, Wiley

    Prithwiraj Nath, Ramakrishnan Ramanathan

  3. The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective

    Article • Industrial Marketing Management, January 2014, Elsevier

    Wantao Yu, Prithwiraj Nath

  4. Complementary effects of relational bonds in information asymmetry contexts

    Article • Journal of Services Marketing, May 2012, Emerald

    Prithwiraj Nath

  5. Impact of environmental regulations on innovation and performance in the UK industrial sector

    Article • Management Decision, November 2010, Emerald

    Prithwiraj Nath

  6. The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view

    Article • Industrial Marketing Management, February 2010, Elsevier

    Prithwiraj Nath, Professor Nachiappan Subramanian

  7. Role of electronic trust in online retailing

    Article • European Journal of Marketing, September 2007, Emerald

    Prithwiraj Nath

  8. An empirical assessment of comparative approaches to service quality measurement

    Article • Journal of Services Marketing, May 2005, Emerald

    Prithwiraj Nath

  9. Reverse auctions for relationship marketers

    Article • Industrial Marketing Management, February 2005, Elsevier

    Prithwiraj Nath

  10. Reverse auctions and buyer–seller relationships: A rejoinder to Emiliani and Stec's commentary

    Article • Industrial Marketing Management, February 2005, Elsevier

    Prithwiraj Nath

  11. A model of trust in online relationship banking

    Article • The International Journal of Bank Marketing, February 2003, Emerald

    Prithwiraj Nath

  12. Performance benchmarking and strategic homogeneity of Indian banks

    Article • The International Journal of Bank Marketing, June 2002, Emerald

    Prithwiraj Nath