All Stories

  1. Advertising in India: The Journey So Far and Road Ahead

    Article • FIIB Business Review, October 2019, SAGE Publications

    Mr Prateek Maheshwari

  2. An interpretive structural modeling approach to advertisement effectiveness in the Indian mobile phone industry

    Article • Journal of Modelling in Management, February 2018, Emerald

    Mr Prateek Maheshwari

  3. An empirical approach to consumer buying behavior in Indian automobile sector

    Article • Industrial and Commercial Training, March 2016, Emerald

    Mr Prateek Maheshwari