All Stories

  1. The impact of AI-powered personalization on consumer engagement: Evidence from the UAE E-commerce sector

    Article • Strategic Business Research, December 2026, Elsevier

    Pranav Kumar

  2. Blockchain-Driven ESG Governance in Innovating Global Supply Networks: An Integrated PCA–Fuzzy DEMATEL Approach

    Article • Journal of Digital Economy, June 2026, Elsevier

    Pranav Kumar

  3. Applications of Cobots in manufacturing: A bibliometric analysis

    Article • International Journal of Innovation Studies, March 2026, Elsevier

    Pranav Kumar

  4. Metaverse for sustainable circular supply chains: unlocking value and knowledge synergies

    Article • Journal of Science and Technology Policy Management, February 2026, Emerald

    Pranav Kumar

  5. A SAP-LAP integrated e-IRP approach for green hydrogen operations for sustainable mobility

    Article • Discover Sustainability, February 2026, Springer Science + Business Media

    Pranav Kumar

  6. Digital Payment Systems in Tourism: Trends, Challenges and Opportunities

    Article • January 2026, Emerald

    Pranav Kumar

  7. Sheikh Mohammed’s Leadership Legacy: A Model for Sustainable Urban Evolution

    Article • January 2026, Springer Science + Business Media

    Pranav Kumar

  8. Adopting net-zero supply chains: Integrated model of TOE and TAM in emerging economy context

    Article • Sustainable Futures, December 2025, Elsevier

    Pranav Kumar

  9. Analyzing the role of convergence innovation in addressing raised hygiene sensitivity norms in the tourism industry

    Article • International Journal of Systems Assurance Engineering and Management, July 2025, Springer Science + Business Media

    Pranav Kumar

  10. Artificial Intelligence in Digital Marketing Strategies in the UAE: The Mediating Role of Predictive Analytics in Enhancing Customer Conversion

    Article • International Review of Management and Marketing, June 2025, EconJournals

    Pranav Kumar

  11. Generation Z Customers Intention to Compliment Restaurant Service Through Perceived Credibility and Need for Interaction: Mediated by Experiential Relationship Quality

    Article • Journal of Culinary Science & Technology, June 2025, Taylor & Francis

    Pranav Kumar

  12. Navigating the landscape through digital human resource management: An initiative to achieve sustainable practices

    Article • Sustainable Futures, June 2025, Elsevier

    Pranav Kumar

  13. Sales Pressure and Ethical Selling: Moral Reasoning Framework for Business and Marketing Decisions

    Article • FIIB Business Review, April 2025, SAGE Publications

    Pranav Kumar

  14. Innovative Indian Startups Driving Change

    Article • February 2025, IGI Global

    Pranav Kumar

  15. Leveraging Social and Intellectual Capital for Social Entrepreneurship: A Model for Sustainable Business Practices in an Uncertain Environment

    Article • Journal of Risk and Financial Management, January 2025, MDPI AG

    Pranav Kumar

  16. Toward sustainable tourism: Insights from green financing and renewable energy

    Article • Energy Strategy Reviews, January 2025, Elsevier

    Pranav Kumar

  17. Assessing the Adoption of Technology in Banking Services in India: A Structural Equation Modeling Analysis

    Article • February 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Pranav Kumar

  18. Evaluating the Effectiveness of AI-Integrated Digital Marketing on Consumer Behavior, Brand Perception, and Sales Performance

    Article • February 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Pranav Kumar

  19. Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing

    Article • February 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Pranav Kumar

  20. Indian Banking Precision Marketing: A Comparative Analysis of Machine Learning Customer Segmentation Algorithms

    Article • February 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Pranav Kumar

  21. The Role of Robotics in Enhancing Service Quality, Efficiency, and Customer Satisfaction in the Hospitality Industry

    Article • February 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Pranav Kumar

  22. Nexus between Work-Family Conflict, Job Satisfaction, and Turnover Intention: Dataset from Structural Equation Modeling Meta-Analytic Study

    Article • January 2024, Elsevier

    Pranav Kumar

  23. Marketing strategies for the tourism industry in the United Arab Emirates after the COVID-19 era

    Article • Worldwide Hospitality and Tourism Themes, January 2023, Emerald

    Pranav Kumar

  24. A novel approach to conducting business research after COVID-19: incorporating crisis elements in the study frameworks

    Article • International Journal of Law and Management, November 2022, Emerald

    Pranav Kumar

  25. Nonprofits’ Marketing Challenges and Opportunities After the COVID-19 Era

    Article • FIIB Business Review, October 2022, SAGE Publications

    Pranav Kumar

  26. A Practitioner's Perspective of Marketing Theory Evolution

    Article • International Journal of Operations Research and Information Systems, October 2022, IGI Global

    Pranav Kumar

  27. An Examination of Customer Relationship Management and Business Sustainability in Small and Medium Enterprises

    Article • International Journal of Customer Relationship Marketing and Management, August 2022, IGI Global

    Pranav Kumar

  28. Nexus between green finance and climate change mitigation in N-11 and BRICS countries: empirical estimation through difference in differences (DID) approach

    Article • Environmental Science and Pollution Research, September 2020, Springer Science + Business Media

    Dr. Muhammad Atif Nawaz, Pranav Kumar

  29. Book review: Robert D. Hisrich and Veland Ramadani (Eds), Entrepreneurial Marketing: A Practical Managerial Approach

    Article • The Journal of Entrepreneurship, September 2019, SAGE Publications

    Pranav Kumar

  30. ‘My Problem Solved, That's All !!’: A Phenomenological Approach to Consumer Complaint Redressal in Malaysia

    Article • Procedia - Social and Behavioral Sciences, May 2014, Elsevier

    Pranav Kumar

  31. Factors Affecting Employee Satisfaction among Non-teaching Staff in Higher Educational Institutions in Malaysia

    Article • American Journal of Economics, August 2012, Scientific and Academic Publishing

    Pranav Kumar