All Stories

  1. Sales Pressure and Ethical Selling: Moral Reasoning Framework for Business and Marketing Decisions

    Article • FIIB Business Review, April 2025, SAGE Publications

    Pranav Kumar

  2. Innovative Indian Startups Driving Change

    Article • February 2025, IGI Global

    Pranav Kumar

  3. Leveraging Social and Intellectual Capital for Social Entrepreneurship: A Model for Sustainable Business Practices in an Uncertain Environment

    Article • Journal of Risk and Financial Management, January 2025, MDPI AG

    Pranav Kumar

  4. Toward sustainable tourism: Insights from green financing and renewable energy

    Article • Energy Strategy Reviews, January 2025, Elsevier

    Pranav Kumar

  5. Assessing the Adoption of Technology in Banking Services in India: A Structural Equation Modeling Analysis

    Article • February 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Pranav Kumar

  6. Evaluating the Effectiveness of AI-Integrated Digital Marketing on Consumer Behavior, Brand Perception, and Sales Performance

    Article • February 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Pranav Kumar

  7. Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing

    Article • February 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Pranav Kumar

  8. Indian Banking Precision Marketing: A Comparative Analysis of Machine Learning Customer Segmentation Algorithms

    Article • February 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Pranav Kumar

  9. The Role of Robotics in Enhancing Service Quality, Efficiency, and Customer Satisfaction in the Hospitality Industry

    Article • February 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Pranav Kumar

  10. Nexus between Work-Family Conflict, Job Satisfaction, and Turnover Intention: Dataset from Structural Equation Modeling Meta-Analytic Study

    Article • January 2024, Elsevier

    Pranav Kumar

  11. Marketing strategies for the tourism industry in the United Arab Emirates after the COVID-19 era

    Article • Worldwide Hospitality and Tourism Themes, January 2023, Emerald

    Pranav Kumar

  12. A novel approach to conducting business research after COVID-19: incorporating crisis elements in the study frameworks

    Article • International Journal of Law and Management, November 2022, Emerald

    Pranav Kumar

  13. Nonprofits’ Marketing Challenges and Opportunities After the COVID-19 Era

    Article • FIIB Business Review, October 2022, SAGE Publications

    Pranav Kumar

  14. A Practitioner's Perspective of Marketing Theory Evolution

    Article • International Journal of Operations Research and Information Systems, October 2022, IGI Global

    Pranav Kumar

  15. An Examination of Customer Relationship Management and Business Sustainability in Small and Medium Enterprises

    Article • International Journal of Customer Relationship Marketing and Management, August 2022, IGI Global

    Pranav Kumar

  16. Nexus between green finance and climate change mitigation in N-11 and BRICS countries: empirical estimation through difference in differences (DID) approach

    Article • Environmental Science and Pollution Research, September 2020, Springer Science + Business Media

    Dr. Muhammad Atif Nawaz, Pranav Kumar

  17. Book review: Robert D. Hisrich and Veland Ramadani (Eds), Entrepreneurial Marketing: A Practical Managerial Approach

    Article • The Journal of Entrepreneurship, September 2019, SAGE Publications

    Pranav Kumar

  18. ‘My Problem Solved, That's All !!’: A Phenomenological Approach to Consumer Complaint Redressal in Malaysia

    Article • Procedia - Social and Behavioral Sciences, May 2014, Elsevier

    Pranav Kumar

  19. Factors Affecting Employee Satisfaction among Non-teaching Staff in Higher Educational Institutions in Malaysia

    Article • American Journal of Economics, August 2012, Scientific and Academic Publishing

    Pranav Kumar