All Stories

  1. Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations

    Article • Journal of Current Issues & Research in Advertising, September 2018, Taylor & Francis

    Pieter De Pauw

  2. Taking Children’s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents, Peers, and Teachers

    Article • Communication Research, September 2018, SAGE Publications

    Pieter De Pauw

  3. From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

    Article • New Media & Society, September 2017, SAGE Publications

    Pieter De Pauw