All Stories

  1. When and how simplified nutrition labels improve fast-food choices

    Article • Journal of the Academy of Marketing Science, January 2026, Springer Science + Business Media

    PIERRE CHANDON

  2. When and How Simplified Nutrition Labels Improve Fast-Food Choices

    Article • January 2026, Elsevier

    PIERRE CHANDON

  3. Which Consumers Change Their Food Choices in Response to Carbon Footprint Labels? The Role of Political Ideology and Other Socio-Demographic Factors

    Article • Nutrients, April 2025, MDPI AG

    PIERRE CHANDON

  4. Personal Reflections on Conducting Societally Impactful Research

    Article • Journal of Marketing & Public Policy, April 2024, SAGE Publications

    PIERRE CHANDON

  5. Experiencing nature leads to healthier food choices

    Article • Communications Psychology, April 2024, Springer Science + Business Media

    PIERRE CHANDON

  6. Inequality, Stress, and Obesity: Socioeconomic Disparities in the Short- and Long-Term Effects of the COVID-19 Pandemic

    Article • Journal of the Association for Consumer Research, April 2023, University of Chicago Press

    PIERRE CHANDON

  7. Inequality, Stress, and Obesity: Socioeconomic Disparities in the Short- and Long-Term Effects of the COVID-19 Pandemic

    Article • January 2023, Elsevier

    PIERRE CHANDON

  8. Should Carbon Footprint Labeling Be Mandatory for All Food Products? Rct Shows No Benefit Beyond Labeling the Top Third

    Article • January 2023, Elsevier

    PIERRE CHANDON

  9. More value from less food? Effects of epicurean labeling on moderate eating in the United States and in France

    Article • Appetite, November 2022, Elsevier

    PIERRE CHANDON

  10. Examining Eating: Bridging the Gap between “Lab Eating” and “Free-Living Eating”

    Article • Journal of the Association for Consumer Research, October 2022, University of Chicago Press

    PIERRE CHANDON

  11. Paths to Healthier Eating: Perceptions and Interventions for Success

    Article • Journal of the Association for Consumer Research, October 2022, University of Chicago Press

    PIERRE CHANDON

  12. Reaching for rigor and relevance: better marketing research for a better world

    Article • Marketing Letters, September 2022, Springer Science + Business Media

    PIERRE CHANDON

  13. Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France

    Article • Journal of the Academy of Marketing Science, June 2022, Springer Science + Business Media

    PIERRE CHANDON

  14. Examining Eating: Bridging the Gap Between ‘Lab Eating’ and ‘Free-Living Eating’

    Article • January 2022, Elsevier

    PIERRE CHANDON

  15. Healthy in the Wrong Way: Mismatching of Marketers’ Food Claim Use and Consumers’ Preferences in the United States but not France

    Article • January 2022, Elsevier

    PIERRE CHANDON

  16. Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery

    Article • Journal of Consumer Psychology, February 2021, Wiley

    PIERRE CHANDON

  17. Portion size selection in children: Effect of sensory imagery for snacks varying in energy density

    Article • Appetite, July 2020, Elsevier

    PIERRE CHANDON

  18. Effects of snack portion size on anticipated and experienced hunger, eating enjoyment, and perceived healthiness among children

    Article • International Journal of Behavioral Nutrition and Physical Activity, June 2020, Springer Science + Business Media

    PIERRE CHANDON

  19. Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

    Article • Marketing Science, May 2020, INFORMS

    PIERRE CHANDON

  20. Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial

    Article • Journal of the Academy of Marketing Science, April 2020, Springer Science + Business Media

    PIERRE CHANDON, Paulo Albuquerque

  21. Portion Size Selection in Children: Effect of Sensory Imagery for Snacks Varying in Energy Density

    Article • January 2020, Elsevier

    PIERRE CHANDON

  22. Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges

    Article • Food Policy, May 2019, Elsevier

    PIERRE CHANDON

  23. Healthy Through Presence or Absence, Nature or Science?: A Framework for Understanding Front-of-Package Food Claims

    Article • Journal of Marketing & Public Policy, February 2019, SAGE Publications

    PIERRE CHANDON

  24. O35. Understanding the Motivational Side of Placebo Effects: Placebos Enhance Reward Sensitivity on the Neural and Behavioral Level

    Article • Biological Psychiatry, May 2018, Elsevier

    PIERRE CHANDON

  25. Plaisir épicurien, plaisir viscéral et préférence de tailles de portions alimentaires

    Article • Cahiers de Nutrition et de Diététique, April 2018, Elsevier

    PIERRE CHANDON

  26. Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims

    Article • January 2018, Elsevier

    PIERRE CHANDON

  27. Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors

    Article • Journal of Consumer Psychology, March 2017, Wiley

    PIERRE CHANDON

  28. The accuracy of less: Natural bounds explain why quantity decreases are estimated more accurately than quantity increases.

    Article • Journal of Experimental Psychology General, February 2017, American Psychological Association (APA)

    PIERRE CHANDON

  29. Red Bull Gives You Incentive Motivation: Understanding Placebo Effects of Energy Drinks on Human Cognitive Performance

    Article • January 2017, Cold Spring Harbor Laboratory Press

    PIERRE CHANDON

  30. Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

    Article • January 2017, Elsevier

    PIERRE CHANDON

  31. Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions

    Article • Journal of Marketing Research, October 2016, SAGE Publications

    PIERRE CHANDON

  32. Pleasure as an ally of healthy eating? Contrasting visceral and Epicurean eating pleasure and their association with portion size preferences and wellbeing

    Article • Appetite, September 2016, Elsevier

    PIERRE CHANDON

  33. The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity Increases

    Article • January 2016, Elsevier

    PIERRE CHANDON

  34. In the eye of the beholder: Visual biases in package and portion size perceptions

    Article • Appetite, October 2015, Elsevier

    PIERRE CHANDON

  35. Moralities in food and health research

    Article • Journal of Marketing Management, November 2014, Taylor & Francis

    Dr Ilona Mikkonen, PIERRE CHANDON

  36. Slim by Design or by willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher

    Article • Journal of Consumer Psychology, April 2014, Wiley

    Dr Brian Wansink, PIERRE CHANDON

  37. Slim by design: Redirecting the accidental drivers of mindless overeating

    Article • Journal of Consumer Psychology, April 2014, Wiley

    Dr Brian Wansink, PIERRE CHANDON

  38. Removing This (or Not), Adding That (or Not): A Classification of 'Healthy Food' Claims

    Article • SSRN Electronic Journal, January 2014, Elsevier

    PIERRE CHANDON

  39. L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

    Article • January 2014, Elsevier

    PIERRE CHANDON

  40. Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

    Article • January 2014, Elsevier

    PIERRE CHANDON

  41. The interplay of health claims and taste importance on food consumption and self-reported satiety

    Article • Appetite, December 2013, Elsevier

    Dr Maya Vadiveloo , PIERRE CHANDON

  42. The acuity of vice: Attitude ambivalence improves visual sensitivity to increasing portion sizes

    Article • Journal of Consumer Psychology, September 2013, Wiley

    PIERRE CHANDON

  43. Predicting and Managing Consumers' Package Size Impressions

    Article • Journal of Marketing, September 2013, SAGE Publications

    PIERRE CHANDON

  44. From Fan to Fat? Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy

    Article • Psychological Science, August 2013, SAGE Publications

    PIERRE CHANDON

  45. Does food marketing need to make us fat? A review and solutions

    Article • Nutrition Reviews, October 2012, Oxford University Press (OUP)

    Dr Brian Wansink, PIERRE CHANDON

  46. How Package Design and Packaged‐based Marketing Claims Lead to Overeating

    Article • Applied Economic Perspectives and Policy, July 2012, Wiley

    PIERRE CHANDON

  47. How Package Design and Packaged-Based Marketing Claims Lead to Overeating

    Article • SSRN Electronic Journal, January 2012, Elsevier

    PIERRE CHANDON

  48. When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms

    Article • Journal of Consumer Research, October 2011, Oxford University Press (OUP)

    PIERRE CHANDON

  49. Sensory Marketing

    Article • February 2011, Taylor & Francis

    Dr. Victor A Barger, PIERRE CHANDON

  50. Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers

    Article • Journal of Consumer Research, December 2010, Oxford University Press (OUP)

    PIERRE CHANDON

  51. Calories perçues : l’impact du marketing

    Article • Cahiers de Nutrition et de Diététique, September 2010, Elsevier

    PIERRE CHANDON

  52. Is Food Marketing Making us Fat? A Multi-Disciplinary Review

    Article • Foundations and Trends® in Marketing, January 2010, Emerald

    PIERRE CHANDON

  53. Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption Among Bottom-Tier Consumers

    Article • January 2010, Elsevier

    PIERRE CHANDON

  54. Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences

    Article • Journal of Marketing Research, December 2009, SAGE Publications

    PIERRE CHANDON

  55. Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

    Article • SSRN Electronic Journal, January 2009, Elsevier

    PIERRE CHANDON

  56. Internal and External Cues of Meal Cessation: The French Paradox Redux?**

    Article • Obesity, December 2007, Wiley

    Dr Brian Wansink, PIERRE CHANDON

  57. The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

    Article • Journal of Consumer Research, October 2007, Oxford University Press (OUP)

    Dr Brian Wansink, PIERRE CHANDON

  58. Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

    Article • Journal of Marketing Research, February 2007, American Marketing Association (AMA)

    Dr Brian Wansink, PIERRE CHANDON

  59. Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

    Article • January 2007, Elsevier

    PIERRE CHANDON

  60. Can “Low-Fat” Nutrition Labels Lead to Obesity?

    Article • Journal of Marketing Research, November 2006, American Marketing Association (AMA)

    Dr Brian Wansink, PIERRE CHANDON

  61. How Biased Household Inventory Estimates Distort Shopping and Storage Decisions

    Article • Journal of Marketing, October 2006, American Marketing Association (AMA)

    Dr Brian Wansink, PIERRE CHANDON

  62. Meal Size, Not Body Size, Explains Errors in Estimating the Calorie Content of Meals

    Article • Annals of Internal Medicine, September 2006, American College of Physicians

    Dr Brian Wansink, PIERRE CHANDON

  63. Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

    Article • Journal of Marketing, April 2005, SAGE Publications

    PIERRE CHANDON

  64. The Short‐ and Long‐Term Effects of Measuring Intent to Repurchase

    Article • Journal of Consumer Research, December 2004, Oxford University Press (OUP)

    PIERRE CHANDON

  65. When Are Stockpiled Products Consumed Faster? A Convenience–Salience Framework of Postpurchase Consumption Incidence and Quantity

    Article • Journal of Marketing Research, August 2002, American Marketing Association (AMA)

    Dr Brian Wansink, PIERRE CHANDON

  66. A Benefit Congruency Framework of Sales Promotion Effectiveness

    Article • Journal of Marketing, October 2000, American Marketing Association (AMA)

    Dr Brian Wansink, PIERRE CHANDON

  67. Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Dr Brian Wansink, PIERRE CHANDON

  68. Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Dr Brian Wansink, PIERRE CHANDON