All Stories

  1. Reach out to those you've lost touch with – they will appreciate it more than you think

    Article • Journal of Personality and Social Psychology, July 2022, American Psychological Association (APA)

    Peggy Liu

  2. Mindful Matching: Ordinal Versus Nominal Attributes

    Article • Journal of Marketing Research, August 2019, SAGE Publications

    Peggy Liu

  3. That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption

    Article • Journal of Marketing, November 2018, SAGE Publications

    Peggy Liu

  4. Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight

    Article • Journal of Marketing Research, August 2017, American Marketing Association (AMA)

    Dr Joseph P Redden, Peggy Liu