All Stories

  1. A model for customer-oriented product development in the cultural sector
  2. An implementation of the concept of customer orientation – a case study
  3. Co-creation in cultural institutions
  4. Conclusion
  5. Consumer Engagement in the Cultural Sector
  6. Consumers' perspective of designing the cultural offer
  7. Customer centricity and consumer engagement in the cultural sector
  8. Introduction
  9. Managers' perspective of consumer engagement
  10. The consumer on the culture market
  11. The specificity of the product on the culture market
  12. Editorial: Industry and individuals: branding, labelling, and marketing of food products
  13. Green marketing strategies for sustainable food and consumer behavior: A systematic literature review and future research agenda
  14. Cross-cultural differences in the effects of the ambient scent on in-store behavior: the role of companionship
  15. Olfactory marketing as a technological innovation tool for the Indian retail industry - a study of Shoppers Stop retail store in Kolkata, India
  16. Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup
  17. Consumer Adoption of Electric Vehicles: A Systematic Literature Review
  18. The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review
  19. Consumer Ethnocentrism, Country of Origin and Marketing
  20. Innovation and trends in olfactory marketing: A review of the literature
  21. Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
  22. The Impact of Consumer Schwartz Values and Regulatory Focus on the Willingness to Pay a Price Premium for Domestic Food Products: Gender Differences
  23. The Importance of Country-of-Origin Information on Food Product Packaging
  24. Who Reads Food Labels? Selected Predictors of Consumer Interest in Front-of-Package and Back-of-Package Labels during and after the Purchase
  25. Selected Predictors of the Importance Attached to Salt Content Information on the Food Packaging (a Study among Polish Consumers)
  26. Oświadczenia zdrowotne i żywieniowe na rynku produktów żywnościowych
  27. Znaczenie marki na rynku ekologicznych produktów żywnościowych
  28. Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption
  29. Zależność między wybranymi wskaźnikami makroekonomicznymi a wydatkami gospodarstw domowych na kulturę w Polsce w latach 2000–2017
  30. Selected antecedents of the importance of nutrition claims for food processors and distributors
  31. The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health and Nutrition Claims: A Perspective of Polish Processors and Distributors
  32. Organic food online shopping in Poland
  33. The impact of obtaining a European quality sign on origin food producers
  34. International student mobility and subsequent migration: the case of Poland
  35. Managing Agricultural Enterprises
  36. Selected predictors of the evaluation of credibility of information on food packaging among processors and distributors
  37. Uwarunkowania skłonności do płacenia wyższej ceny za żywność ekologiczną w porównaniu z produktami konwencjonalnymi
  38. Creating and Delivering Value for Consumers of Healthy Food – a Case Study of Organic Farma Zdrowia S.A.
  39. The perception of EU quality signs for origin and organic food products among Polish consumers
  40. Agricultural Enterprises in Poland
  41. Good Practices and Unresolved Problems in Polish Agricultural Enterprises
  42. Managerial Challenges in Polish Agricultural Enterprises
  43. Profitability in Polish Agricultural Enterprises
  44. Years of life lost due to infectious diseases in Poland
  45. Consumer ethnocentrism on the organic food market in Poland
  46. Organic food consumption in Poland: Motives and barriers
  47. Selected Aspects of the Marketing Strategy of a Healthy Food Retailer – a Case Study of the Słoneczko Shop in Łódź
  48. The role of appeals to tradition in origin food marketing. A survey among Polish consumers
  49. Factors determining the use of social support services among elderly people living in a city environment in Poland
  50. Self-reported Effects of and Satisfaction with International Student Mobility: A Large-scale Survey among Polish Former Erasmus Students
  51. The burden of premature mortality in Poland analysed with the use of standard expected years of life lost
  52. The Impact of International Student Mobility on Subsequent Employment and Professional Career: A Large-scale Survey among Polish Former Erasmus Students
  53. Inflation
  54. Marketing regionalnych i ekologicznych produktów żywnościowych. Perspektywa sprzedawcy i konsumenta
  55. Obstacles to International Student Mobility: the Case of Poland
  56. Years of Life Lost Due to External Causes of Death in the Lodz Province, Poland
  57. Możliwości współpracy polskich uczelni wyższych ze sferą biznesu
  58. The Impact of the Erasmus Programme on Mobility and Employability
  59. A Global Classroom? Evaluating the Effectiveness of Global Virtual Collaboration as a Teaching Tool in Management Education
  60. Marketing produktów regionalnych na europejskim rynku żywności
  61. The impact of EU accession on the marketing strategies of Polish food companies
  62. The fragile strength of a leading Polish yoghurt company (case study of Bakoma)
  63. The characteristics of farmers applying for the EU investment support in Poland
  64. Rola programu Erasmus w marketingu akademickim
  65. Uwarunkowania zróżnicowania dochodów rolniczych w Unii Europejskiej
  66. Reforma systemu wzajemnej zgodności i modulacji płatności bezpośrednich z perspektywy Francji
  67. The Evaluative Aspects of Sustainability in Rural Development Programmes in Poland