All Stories

  1. A model for customer-oriented product development in the cultural sector

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  2. An implementation of the concept of customer orientation – a case study

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  3. Co-creation in cultural institutions

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  4. Conclusion

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  5. Consumer Engagement in the Cultural Sector

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  6. Consumers' perspective of designing the cultural offer

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  7. Customer centricity and consumer engagement in the cultural sector

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  8. Introduction

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  9. Managers' perspective of consumer engagement

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  10. The consumer on the culture market

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  11. The specificity of the product on the culture market

    Article • February 2025, Taylor & Francis

    Prof. Pawel Bryla

  12. Editorial: Industry and individuals: branding, labelling, and marketing of food products

    Article • Frontiers in Nutrition, January 2025, Frontiers

    Prof. Pawel Bryla

  13. Green marketing strategies for sustainable food and consumer behavior: A systematic literature review and future research agenda

    Article • Journal of Cleaner Production, January 2025, Elsevier

    Prof. Pawel Bryla

  14. Cross-cultural differences in the effects of the ambient scent on in-store behavior: the role of companionship

    Article • DECISION, August 2024, Springer Science + Business Media

    Prof. Pawel Bryla

  15. Olfactory marketing as a technological innovation tool for the Indian retail industry - a study of Shoppers Stop retail store in Kolkata, India

    Article • International Journal of Indian Culture and Business Management, January 2024, Inderscience Publishers

    Prof. Pawel Bryla

  16. Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup

    Article • DECISION, June 2023, Springer Science + Business Media

    Prof. Pawel Bryla

  17. Consumer Adoption of Electric Vehicles: A Systematic Literature Review

    Article • Energies, December 2022, MDPI AG

    Prof. Pawel Bryla

  18. The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

    Article • International Journal of Environmental Research and Public Health, December 2022, MDPI AG

    Prof. Pawel Bryla

  19. Consumer Ethnocentrism, Country of Origin and Marketing

    Article • August 2022, Taylor & Francis

    Prof. Pawel Bryla

  20. Innovation and trends in olfactory marketing: A review of the literature

    Article • Journal of Economics and Management, January 2022, University of Economics in Katowice

    Prof. Pawel Bryla

  21. Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)

    Article • Energies, November 2021, MDPI AG

    Prof. Pawel Bryla

  22. The Impact of Consumer Schwartz Values and Regulatory Focus on the Willingness to Pay a Price Premium for Domestic Food Products: Gender Differences

    Article • Energies, September 2021, MDPI AG

    Prof. Pawel Bryla

  23. The Importance of Country-of-Origin Information on Food Product Packaging

    Article • Nutrients, September 2021, MDPI AG

    Prof. Pawel Bryla

  24. Who Reads Food Labels? Selected Predictors of Consumer Interest in Front-of-Package and Back-of-Package Labels during and after the Purchase

    Article • Nutrients, August 2020, MDPI AG

    Prof. Pawel Bryla

  25. Selected Predictors of the Importance Attached to Salt Content Information on the Food Packaging (a Study among Polish Consumers)

    Article • Nutrients, January 2020, MDPI AG

    Prof. Pawel Bryla

  26. Oświadczenia zdrowotne i żywieniowe na rynku produktów żywnościowych

    Article • January 2020, Uniwersytet Lodzki (University of Lodz)

    Prof. Pawel Bryla

  27. Znaczenie marki na rynku ekologicznych produktów żywnościowych

    Article • January 2020, Uniwersytet Lodzki (University of Lodz)

    Prof. Pawel Bryla

  28. Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption

    Article • Sustainability, November 2019, MDPI AG

    Prof. Pawel Bryla

  29. Zależność między wybranymi wskaźnikami makroekonomicznymi a wydatkami gospodarstw domowych na kulturę w Polsce w latach 2000–2017

    Article • Studia Prawno-Ekonomiczne, November 2019, Lodzkie Towarzystwo Naukowe

    Prof. Pawel Bryla

  30. Selected antecedents of the importance of nutrition claims for food processors and distributors

    Article • Journal of Agribusiness and Rural Development, June 2019, Uniwersytet Przyrodniczy w Poznaniu (Poznan University of Life Sciences)

    Prof. Pawel Bryla

  31. The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health and Nutrition Claims: A Perspective of Polish Processors and Distributors

    Article • January 2019, Springer Science + Business Media

    Prof. Pawel Bryla

  32. Organic food online shopping in Poland

    Article • British Food Journal, May 2018, Emerald

    Prof. Pawel Bryla

  33. The impact of obtaining a European quality sign on origin food producers

    Article • Quality Assurance and Safety of Crops & Foods, May 2018, Wageningen Academic Publishers

    Prof. Pawel Bryla

  34. International student mobility and subsequent migration: the case of Poland

    Article • Studies in Higher Education, February 2018, Taylor & Francis

    Prof. Pawel Bryla

  35. Managing Agricultural Enterprises

    Article • January 2018, Springer Science + Business Media

    Prof. Pawel Bryla

  36. Selected predictors of the evaluation of credibility of information on food packaging among processors and distributors

    Article • Marketing i Zarządzanie, January 2018, University of Szczecin

    Prof. Pawel Bryla

  37. Uwarunkowania skłonności do płacenia wyższej ceny za żywność ekologiczną w porównaniu z produktami konwencjonalnymi

    Article • Management Forum, January 2018, Wroclaw University of Economics

    Prof. Pawel Bryla

  38. Creating and Delivering Value for Consumers of Healthy Food – a Case Study of Organic Farma Zdrowia S.A.

    Article • Journal of Management and Business Administration Central Europe, December 2017, Kozminski University

    Prof. Pawel Bryla

  39. The perception of EU quality signs for origin and organic food products among Polish consumers

    Article • Quality Assurance and Safety of Crops & Foods, August 2017, Wageningen Academic Publishers

    Prof. Pawel Bryla

  40. Agricultural Enterprises in Poland

    Article • August 2017, Springer Science + Business Media

    Prof. Pawel Bryla

  41. Good Practices and Unresolved Problems in Polish Agricultural Enterprises

    Article • August 2017, Springer Science + Business Media

    Prof. Pawel Bryla

  42. Managerial Challenges in Polish Agricultural Enterprises

    Article • August 2017, Springer Science + Business Media

    Prof. Pawel Bryla

  43. Profitability in Polish Agricultural Enterprises

    Article • August 2017, Springer Science + Business Media

    Prof. Pawel Bryla

  44. Years of life lost due to infectious diseases in Poland

    Article • PLOS One, March 2017, PLOS

    Prof. Pawel Bryla

  45. Consumer ethnocentrism on the organic food market in Poland

    Article • Marketing i Zarządzanie, January 2017, University of Szczecin

    Prof. Pawel Bryla

  46. Organic food consumption in Poland: Motives and barriers

    Article • Appetite, October 2016, Elsevier

    Prof. Pawel Bryla

  47. Selected Aspects of the Marketing Strategy of a Healthy Food Retailer – a Case Study of the Słoneczko Shop in Łódź

    Article • Marketing i Zarządzanie, January 2016, University of Szczecin

    Prof. Pawel Bryla

  48. The role of appeals to tradition in origin food marketing. A survey among Polish consumers

    Article • Appetite, August 2015, Elsevier

    Prof. Pawel Bryla

  49. Factors determining the use of social support services among elderly people living in a city environment in Poland

    Article • Health & Social Care in the Community, June 2015, Wiley

    Prof. Pawel Bryla

  50. Self-reported Effects of and Satisfaction with International Student Mobility: A Large-scale Survey among Polish Former Erasmus Students

    Article • Procedia - Social and Behavioral Sciences, June 2015, Elsevier

    Prof. Pawel Bryla

  51. The burden of premature mortality in Poland analysed with the use of standard expected years of life lost

    Article • BMC Public Health, February 2015, Springer Science + Business Media

    Prof. Pawel Bryla

  52. The Impact of International Student Mobility on Subsequent Employment and Professional Career: A Large-scale Survey among Polish Former Erasmus Students

    Article • Procedia - Social and Behavioral Sciences, February 2015, Elsevier

    Prof. Pawel Bryla

  53. Inflation

    Article • January 2015, Wiley

    Prof. Pawel Bryla

  54. Marketing regionalnych i ekologicznych produktów żywnościowych. Perspektywa sprzedawcy i konsumenta

    Article • January 2015, Uniwersytet Lodzki (University of Lodz)

    Prof. Pawel Bryla

  55. Obstacles to International Student Mobility: the Case of Poland

    Article • Trends Journal of Sciences Research, December 2014, Trends Journal of Sciences Research

    Prof. Pawel Bryla

  56. Years of Life Lost Due to External Causes of Death in the Lodz Province, Poland

    Article • PLOS One, May 2014, PLOS

    Prof. Pawel Bryla

  57. Możliwości współpracy polskich uczelni wyższych ze sferą biznesu

    Article • Studia Edukacyjne, January 2014, Adam Mickiewicz University Poznan

    Prof. Pawel Bryla

  58. The Impact of the Erasmus Programme on Mobility and Employability

    Article • January 2014, Uniwersytet Lodzki (University of Lodz)

    Prof. Pawel Bryla

  59. A Global Classroom? Evaluating the Effectiveness of Global Virtual Collaboration as a Teaching Tool in Management Education

    Article • Academy of Management Learning and Education, June 2013, The Academy of Management

    Prof. Pawel Bryla

  60. Marketing produktów regionalnych na europejskim rynku żywności

    Article • January 2013, Uniwersytet Lodzki (University of Lodz)

    Prof. Pawel Bryla

  61. The impact of EU accession on the marketing strategies of Polish food companies

    Article • British Food Journal, August 2012, Emerald

    Prof. Pawel Bryla

  62. The fragile strength of a leading Polish yoghurt company (case study of Bakoma)

    Article • British Food Journal, May 2012, Emerald

    Prof. Pawel Bryla

  63. The characteristics of farmers applying for the EU investment support in Poland

    Article • Agricultural Economics (Zemědělská ekonomika), January 2012, Czech Academy of Agricultural Sciences

    Prof. Pawel Bryla

  64. Rola programu Erasmus w marketingu akademickim

    Article • January 2011, Uniwersytet Lodzki (University of Lodz)

    Prof. Pawel Bryla

  65. Uwarunkowania zróżnicowania dochodów rolniczych w Unii Europejskiej

    Article • Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, January 2010, Warsaw University of Life Sciences – SGGW Press

    Prof. Pawel Bryla

  66. Reforma systemu wzajemnej zgodności i modulacji płatności bezpośrednich z perspektywy Francji

    Article • Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, February 2009, Warsaw University of Life Sciences – SGGW Press

    Prof. Pawel Bryla

  67. The Evaluative Aspects of Sustainability in Rural Development Programmes in Poland

    Article • Edward Elgar Publishing

    Prof. Pawel Bryla