All Stories

  1. Logit modelling of food shopping behaviour of children in retail stores

    Article • Management Research Review, August 2015, Emerald

    Dr PAVLEEN KAUR

  2. Ethics in Food Advertising to Children in India—A Parental Perspective

    Article • Journal of Food Products Marketing, November 2014, Taylor & Francis

    Dr PAVLEEN KAUR

  3. Targeting the young food consumer

    Article • Marketing Intelligence & Planning, August 2014, Emerald

    Dr PAVLEEN KAUR

  4. Advertising foods to Indian children: what is the appeal?

    Article • Young Consumers Insight and Ideas for Responsible Marketers, June 2014, Emerald

    Dr PAVLEEN KAUR

  5. Maternal Attitude towards TV Advertising in India

    Article • Management and Labour Studies, May 2014, SAGE Publications

    Dr PAVLEEN KAUR

  6. Promoting Foods to Indian Children through Product Packaging

    Article • Journal of Competitiveness, December 2013, Tomas Bata University in Zlin

    Dr PAVLEEN KAUR

  7. Mediation of TV advertising to children

    Article • Society and Business Review, September 2012, Emerald

    Dr PAVLEEN KAUR

  8. Uncovering retail shopping motives of Indian youth

    Article • Young Consumers Insight and Ideas for Responsible Marketers, June 2007, Emerald

    Dr PAVLEEN KAUR

  9. Conflict Resolution in Urban and Rural Families: A Factor Analytical Approach

    Article • Vision The Journal of Business Perspective, January 2005, SAGE Publications

    Dr PAVLEEN KAUR