All Stories

  1. Impacto de la transformación digital en la movilidad: Un análisis de los nuevos modelos de negocio en la industria automotriz
  2. Cooking unforgettable experiences: sensory marketing in slow food restaurants
  3. Retos en la gestión del talento humano: el papel del marketing interno en tiempos desfavorables
  4. Building Resilient Companies Through Internal Marketing
  5. Collective Intelligence Approach for New Mobility
  6. Digital platforms and business ecosystems: a multidisciplinary approach for new and sustainable business models
  7. Artisanal Businesses: Historical and Economic Context
  8. INTEGRATING VIDEO GAMES IN BUSINESS EDUCATION: A BARRIER-FREE APPROACH
  9. How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach
  10. A dynamic capability evaluation of emerging business models for new mobility
  11. Business models in times of disruption: The connected and autonomous vehicles (uncertain) domino effect
  12. The buying center concept as a milestone in industrial marketing: Review and research agenda
  13. Electric Cars: The Future Technological Potential
  14. Critical incidents and dissatisfaction in B2B relationships: an appraisal theory analysis
  15. Understanding dissatisfaction through evaluation theory
  16. The Mobility Industry Trends Through the Lens of the Social Analysis: A Multi-Level Perspective Approach
  17. Social sustainability in the food value chain: what is and how to adopt an integrative approach?
  18. The Impact of COVID-19 in Social Sustainability
  19. What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
  20. Social sustainability in the food value chain: An integrative approach beyond corporate social responsibility
  21. Sustainable development and consumption: The role of trust for switching towards green energy
  22. Do indicators have politics? A review of the use of energy and carbon intensity indicators in public debates
  23. What does it matter for trust of green consumers
  24. Ranking manufacturing processes from the quality management perspective in the automotive industry
  25. Multimarket competition and innovation in industrial markets: Spain and Colombia in comparative perspective
  26. Determinants in the adoption of new automobile modular platforms
  27. The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation
  28. Configuraciones de control de las redes de poder empresarial en España
  29. A model for international production relocation: Multinationals' operational flexibility and requirements at production plant level
  30. Value co-creation and customer retention
  31. The impact of modular platforms on automobile manufacturing networks
  32. Governance and performance of regional research networks
  33. Can the periphery achieve core? The case of the automobile components industry in Spain
  34. Influencia de la gobernanza en el rendimiento de las redes regionales de investigación / Influence of Governance on Regional Research Network Performance
  35. Fighting Against the Economic Crisis: Innovation in B-to-B Markets Through Co-creation
  36. Construction of dynamic capabilities in industrial network
  37. The power of intangibles in high-profitability firms
  38. LA CREACIÓN, INTEGRACIÓN, TRANSFERENCIA Y ASIMILACIÓN EFICIENTE DE CONOCIMIENTO EN REDES: UNA PROPUESTA PARA INCREMENTAR LA CONFIANZA Y LA VINCULACIÓN CON LOS PRESCRIPTORES
  39. Why Firms Relocate Their Production Overseas? The Answer Lies Inside: Corporate, Logistic and Technological Determinants