All Stories

  1. Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt

    Article • Journal of Islamic Marketing, September 2014, Emerald

    Professor Noha El-Bassiouny

  2. An introspect into the Islamic roots of CSR in the Middle East: the case of Savola Group in Egypt

    Article • Social Responsibility Journal, July 2013, Emerald

    Professor Noha El-Bassiouny

  3. Materialism in young consumers

    Article • Journal of Islamic Marketing, September 2012, Emerald

    Professor Noha El-Bassiouny