All Stories

  1. Star quality: celebrity casting in London West End theatres

    Article • Arts Marketing An International Journal, September 2014, Emerald

    Dr Niall G Caldwell

  2. Tourists' Preference Structures for London's Tate Modern Gallery

    Article • Journal of Travel & Tourism Marketing, November 2003, Taylor & Francis

    Dr Niall G Caldwell

  3. Measuring brand associations for museums and galleries using repertory grid analysis

    Article • Management Decision, May 2002, Emerald

    Dr Niall G Caldwell