All Stories

  1. Fueling Gender Stereotypes: A Content Analysis of Automobile Advertisements

    Article • Business Perspectives and Research, April 2019, SAGE Publications

    Dr. Namrata Sandhu

  2. Impact of Gender Cues in Advertisements on Perceived Gender Identity Meanings of the Advertised Product

    Article • FIIB Business Review, October 2018, SAGE Publications

    Dr. Namrata Sandhu

  3. Preferred Image of Women on Indian Television: A Move from Classic Stereotypes

    Article • Antyajaa Indian Journal of Women and Social Change, June 2018, SAGE Publications

    Dr. Namrata Sandhu

  4. Gender Contamination in Indian Automobile Advertisements

    Article • Paradigm A Management Research Journal, December 2017, SAGE Publications

    Dr. Namrata Sandhu

  5. Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda

    Article • Business Perspectives and Research, April 2017, SAGE Publications

    Dr. Namrata Sandhu

  6. Behavioural Red Flags of Fraud— A Qualitative Assessment

    Article • Journal of Human Values, July 2016, SAGE Publications

    Dr. Namrata Sandhu