All Stories

  1. Demystifying the path from posts to purchases: A mixed-methods examination of how social media influencers sway users’ attitudes and online buying intention
  2. Building Brand Trust Through Influencers: The Mediating Role of Consumer Engagement
  3. Behavioral determinants of cryptocurrency adoption during financial collapse: Evidence from Lebanon
  4. From discounts to decisions: the mediating role of brand image in price promotions during turbulent times
  5. Bridging ESG and Sustainable HRM: Evidence from Lebanon’s Crisis-Driven Work Environment
  6. From social media to political action? Examining the role of influencers, news, and activism among youth
  7. Revolutionizing audit practice in emerging economies: the role of Artificial Intelligence in enhancing the audit of consolidated financial statements
  8. Understanding Millennials’ Financial Behavior: The Role of Fintech Adoption, Financial Literacy, and the Mediating Effect of Financial Attitudes in a Crisis-Affected Emerging Economy
  9. A Comparative Study of Turnover Drivers Among Real Estate Sales Professionals in Lebanon and the UAE
  10. Employee Comfort with AI-Driven Algorithmic Decision-Making: Evidence from the GCC and Lebanon
  11. Investigating Digital Marketing Optimization in Enhancing Company Performance
  12. Greenwashing as a Barrier to Sustainable Marketing: Expectation Disconfirmation, Confusion, and Brand–Consumer Relationships
  13. Understanding perceived value in tourism: Insights from destinations facing crises
  14. The influence of virtual team-specific factors and communication factors on team performance
  15. The Importance of Emotional Intelligence in Managers and Its Impact on Employee Performance Amid Turbulent Times
  16. The Power of Digital Engagement: Unveiling How Social Media Shapes Customer Responsiveness in the Food and Beverage Industry
  17. The Impact of Transformational Leadership and Work Environment on Teachers’ Performance in Crisis-Affected Educational Settings
  18. Assessing the impact of the Beirut port explosion on supply chain management and seaport infrastructure in Lebanon: A pathway to resilience and reform
  19. Dynamic Financial Valuation of Football Players: A Machine Learning Approach Across Career Stages
  20. Toxic work environment: the impact of toxic leadership and workplace bullying on employees’ innovative work behavior and affective commitment
  21. Leading Through Uncertainty: How Transformational and Transactional Leadership Shape Employee Satisfaction and Performance in Lebanese NGOs
  22. The impact of corporate social responsibility on student engagement in sports activities in universities
  23. The impact of augmented reality within the fashion industry on purchase decisions, customer engagement, and brand loyalty
  24. Transformational leadership, innovation, and performance of SMEs in Europe
  25. Impact of auditor independence, expertise, and industry experience on financial reporting quality
  26. Impostor Phenomenon Unveiled: Exploring Its Impact on Well-Being, Performance, and Satisfaction Among Employees
  27. Aspects influencing teacher’s motivation in private schools amid the challenging environment in Lebanon
  28. Consumers' attitudes and purchase intentions toward food ordering via online platforms
  29. Evaluating the influence of organizational capability on fundraising success in NGOs
  30. AI and Customer Experience: Personalization and Engagement in Middle Eastern Markets
  31. Assessing the Transformative Impact of AI Adoption on Efficiency, Fraud Detection, and Skill Dynamics in Accounting Practices
  32. Sustainable practices and their impact on the operations of fresh fruits and vegetables market in the cold chain
  33. Implementation of Total Quality Management to Improve Operational Efficiency and Customer Satisfaction in Lebanese Industries
  34. Technology analytic adeptness for examining the interrelatedness between the main macroeconomic variables in Lebanon employing a vector autoregression (VAR)
  35. Exploring the Impact and Challenges of Global Business Courses in Higher Education: Perspectives of Teachers and Students
  36. Examining influencer marketing: the roles of para-social relationships, unpaid collaborations, and trustworthiness in shaping consumer buying behavior
  37. Consumer Motivations for Solar Energy Adoption in Economically Challenged Regions
  38. Analyzing the impact of investor sentiment on S&P 500 prices using deep learning models
  39. The Impact of Social Media on Customer Behavior – Evidence from Lebanon
  40. Emotional Intelligence Impact on the Creativity of Project Managers in Architecture Companies Favoring Sustainability
  41. Sustainability in Focus: Enhancing Marketing Performance Within Lebanon’s Insurance Industry
  42. Sustainability in Focus: Enhancing Marketing Performance within Lebanese Insurance Companies
  43. Project Management and Team Performance: An Applied Transformational Leadership Perspective
  44. The Impact of Emotional Intelligence on the Performance of Employees in the Lebanese Banking Sector During Crisis
  45. The Effect of Human Resource Management Practices on Employee Retention in Private Universities in Lebanon
  46. Lebanese Banking System: Ponzi or Not?
  47. The Effect of Financial Literacy on Financial Behavior and its Impact on Financial Decisions – The Case of Lebanese University Students
  48. Bridging Turmoil and Transformation: A Comprehensive Review of the Lebanese Banking Sector from 2000 to 2018
  49. العلاقة بين استراتيجية الموارد البشرية والمرونة الاستراتيجية وتأثيرها في الأداء المنظّمي في جامعة الفراهيدي: دراسة ميدانية"