All Stories

  1. Mapping the influence of influencer marketing

    Article • Marketing Intelligence & Planning, August 2021, Emerald

    Dr. Mukta Srivastava

  2. Customer engagement: a bibliometric analysis

    Article • Marketing Intelligence & Planning, April 2021, Emerald

    Dr. Mukta Srivastava

  3. The present study proposes a model for the relationship between eWOM and consumer engagement (CE).

    Article • IIM Kozhikode Society & Management Review, December 2020, SAGE Publications

    Dr. Mukta Srivastava

  4. The impact of eWOM on consumer brand engagement

    Article • Marketing Intelligence & Planning, October 2020, Emerald

    Dr. Mukta Srivastava

  5. Factors Influencing the Buying Behavior of Female Consumers

    Article • January 2020, IGI Global

    Dr. Mukta Srivastava

  6. A Study of Determinants of Brand Loyalty in Cosmetics

    Article • Indian Journal of Marketing, June 2016, Associated Management Consultants, PVT., Ltd.

    Dr. Mukta Srivastava

  7. Factors Influencing the Buying Behavior of Female Consumers (Make-up cosmetics)

    Article • January 2015, IGI Global

    Dr. Mukta Srivastava