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  1. Impulse buying behavior among generation Y consumer of small cities

    Article • Business Perspectives and Research, December 2018, SAGE Publications

    Mudassir Husnain

  2. Factors Affecting Brand Switching Behavior in Telecommunication Industry of Pakistan: A Qualitative Investigation

    Article • American Journal of Industrial and Business Management, January 2018, Scientific Research Publishing, Inc,

    Mudassir Husnain

  3. The Effect of Emotional Intelligence on Employee’s Job Performance: the Moderating Role of Perceived Organizational Support

    Article • Journal of Accounting & Marketing, January 2017, OMICS Publishing Group

    Mudassir Husnain

  4. The Impact of E-Banking on Customer Satisfaction: Evidence from Banking Sector of Pakistan

    Article • Journal of Business Administration Research, September 2016, Sciedu Press

    Mudassir Husnain

  5. Impact of Branding on Impulse Buying Behavior: Evidence from FMCG’S sector Pakistan

    Article • International Journal of Business Administration, January 2016, Sciedu Press

    Mudassir Husnain

  6. The Impact of Unprofitable Customer Abandonment on Current Customers’ Exit, Voice, and Loyalty Intentions: An Empirical Analysis

    Article • Journal of Accounting & Marketing, January 2016, OMICS Publishing Group

    Mudassir Husnain

  7. The Impact of Electronic Word-of-Mouth on Online Impulse Buying Behavior: The Moderating role of Big 5 Personality Traits

    Article • Journal of Accounting & Marketing, January 2016, OMICS Publishing Group

    Mudassir Husnain

  8. Impact of Lifestyle on Brand Preferences (Genuine versus Counterfeits Smartphones)

    Article • Journal of Business Administration Research, October 2015, Sciedu Press

    Mudassir Husnain

  9. The Impact of Intrinsic Motivation on Employee’s Job Satisfaction

    Article • Management and Organizational Studies, July 2015, Sciedu Press

    Mudassir Husnain