All Stories

  1. Green Claims, Halal Labels, and the Power of Brand Image

    Article • Asia Pacific International Journal of Marketing, September 2025, Emerald

    Dr. Muchammad Saifuddin

  2. Why TikTok and Instagram Influencers Succeed in Shaping Consumer Choices

    Article • International Journal of Economics and Management, December 2024, Universiti Putra Malaysia

    Dr. Muchammad Saifuddin

  3. The role of positive emotional response in the relationship between store atmosphere, sales promotion, hedonic shopping motivation, and impulsive buying in Indonesia’s largest department store

    Article • Kasetsart Journal of Social Sciences, January 2023, Kasetsart University and Development Institute

    Dr. Muchammad Saifuddin

  4. The Effect Of Relationship Marketing, Food Quality And Service Quality On Customer Satisfaction With Purchase Decisions As Intervening Variables

    Article • At-tijaroh Jurnal Ilmu Manajemen dan Bisnis Islam, June 2022, IAIN Padangsidimpuan

    Dr. Muchammad Saifuddin

  5. Analisis Perumusan dan Pilihan Strategi Bisnis pada Butik Saffana Surabaya

    Article • IQTISHODUNA, April 2022, Maulana Malik Ibrahim State Islamic University

    Dr. Muchammad Saifuddin

  6. Analisis Kinerja Keuangan Untuk Mengukur Tingkat Kesehatan Keuangan Pada KPRI WARPEKA (Warga Pendidikan dan Kebudayaan) Gresik Periode Tahun 2019-2020

    Article • Business Management Analysis Journal (BMAJ), April 2022, Universitas Muria Kudus

    Dr. Muchammad Saifuddin

  7. The Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective

    Article • Journal of Marketing Innovation (JMI), March 2022, Politeknik Negeri Bandung

    Dr. Muchammad Saifuddin

  8. EFFECTIVENESS OF DIGITAL PLATFORMS AS FOOD AND BEVERAGE MARKETING MEDIA DURING THE COVID-19 PANDEMIC

    Article • Airlangga Journal of Innovation Management, November 2021, Universitas Airlangga

    Dr. Muchammad Saifuddin

  9. DIGITAL MARKETING : STRATEGI YANG HARUS DILAKUKAN UMKM SAAT PANDEMI COVID-19

    Article • Jurnal Bisnis Terapan, June 2021, University of Surabaya

    Dr. Muchammad Saifuddin

  10. Strategi Marketing Mix Dalam Menghadapi Pandemi Covid-19 (Studi Kasus Pada Jolly Coffee Surabaya)

    Article • Jurnal Manajemen dan Inovasi (MANOVA), January 2021, State Islamic University (UIN) of Sunan Ampel

    Dr. Muchammad Saifuddin

  11. Implementasi Strategi Promosi Produk Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid'19

    Article • Jurnal Manajemen dan Inovasi (MANOVA), August 2020, State Islamic University (UIN) of Sunan Ampel

    Dr. Muchammad Saifuddin

  12. Analisis Strategi Peningkatan Kualitas Produk Home Industri Kerupuk Pedas melalui Atribut Produk dalam Perspektif Manajemen Mutu (Studi Pada UD. Alim Rugi Desa Sono, Sidokerto Kec. Buduran, Kab.Sidoarjo, Jawa Timur)

    Article • OECONOMICUS Journal of Economics, December 2019, State Islamic University (UIN) of Sunan Ampel

    Dr. Muchammad Saifuddin