All Stories

  1. Competitive Mobile Geo Targeting

    Article • Marketing Science, May 2017, INFORMS

    Monic Sun

  2. The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence

    Article • Journal of Marketing Research, April 2017, American Marketing Association (AMA)

    Monic Sun

  3. Too Much Information? Information Provision and Search Costs

    Article • Marketing Science, July 2016, INFORMS

    Monic Sun

  4. Ad Revenue and Content Commercialization: Evidence from Blogs

    Article • Management Science, October 2013, INFORMS

    Monic Sun

  5. Optimal Search for Product Information

    Article • Management Science, November 2012, INFORMS

    Monic Sun

  6. Informal Payments in Developing Countries' Public Health Sectors

    Article • Pacific Economic Review, October 2012, Wiley

    Monic Sun

  7. How Does the Variance of Product Ratings Matter?

    Article • Management Science, April 2012, INFORMS

    Monic Sun

  8. Disclosing Multiple Product Attributes

    Article • Journal of Economics &amp Management Strategy, February 2011, Wiley

    Monic Sun

  9. Disclosing Multiple Product Attributes

    Article • SSRN Electronic Journal, Elsevier

    Monic Sun

  10. Strategic Display of Product Ratings

    Article • SSRN Electronic Journal, Elsevier

    Monic Sun

  11. Competitive Mobile Targeting

    Article • SSRN Electronic Journal, Elsevier

    Monic Sun

  12. Informal Payments in Developing Countries' Public Health Sectors

    Article • SSRN Electronic Journal, Elsevier

    Monic Sun

  13. How Does the Variance of Product Ratings Matter?

    Article • SSRN Electronic Journal, Elsevier

    Monic Sun

  14. Ad Revenue and Content Commercialization: Evidence from Blogs

    Article • SSRN Electronic Journal, Elsevier

    Monic Sun

  15. Ad Revenue and Content Commercialization: Evidence from Blogs

    Article • SSRN Electronic Journal, Elsevier

    Monic Sun

  16. Optimal Search for Product Information

    Article • SSRN Electronic Journal, Elsevier

    Monic Sun

  17. To Belong or to Be Different? Evidence from a Large-Scale Field Experiment in China

    Article • SSRN Electronic Journal, Elsevier

    Monic Sun