All Stories

  1. A Critical Review of Cloud Computing Architecture Empowered with Blockchain Technology
  2. Automated Sales Management System Empowered with Artificial Intelligence
  3. Does Organizational Culture Moderate the Relationship Between Business Process Reengineering and Business Value in the UAE Banking Industry
  4. Empowering Supply Chain Management System with Machine Learning and Blockchain Technology
  5. Explainable Artificial Intelligence (EAI) Based Disease Prediction Model
  6. Impact of Big Data Security on Digital Operations with the Mediating Role of Supply Chain Risk: Evidence from the UAE Transportation and Shipment Industry
  7. Impact of Cyber Security Strategy and Integrated Strategy on E-Logistics Performance: An Empirical Evidence from the UAE Petroleum Industry
  8. Impact of Cyber Security and Risk Management on Green Operations: Empirical Evidence from Security Companies in the UAE
  9. Impact of Supply Chain Resilience on Competitiveness with the Mediating Role of Supply Chain Capabilities: Empirical Evidence from the UAE Electronics Industry
  10. Impact of the Internet of Things (IoT) on the E-Supply Chain with the Mediating Role of Information Technology Capabilities: An Empirical Evidence from the UAE Automotive Manufacturing Industry
  11. Integrating Big Data and Artificial Intelligence to Improve Business Growth
  12. Intelligent Traffic Congestion Control System in Smart City
  13. IoMT-Based Model to Predict Chronic Asthma Disease in Elderly People Using Machine Learning Techniques
  14. Machine Learning Based Statistical Tools Estimation for Rainfall Forecasting for Smart Cites
  15. Machine Learning Empowered House Price Prediction Model
  16. Modelling Big Data Management for the Finance Sector Using Artificial Intelligence
  17. Robot-Based Security Management System for Smart Cities Using Machine Learning Techniques
  18. Role of Big Data Analytics to Empower Patient Healthcare Record Management System
  19. Role of Explainable Artificial Intelligence (EAI) in Human Resource Management System (HRMS)
  20. Stock Market Price Prediction Using Machine Learning Techniques
  21. The Effect of Cyber Resilience Role in the Relationship of Intelligent Information System on the E-Supply Chain: An Empirical Evidence from the UAE Healthcare Industry
  22. The Impact of Customisation Strategy and Product Variety on Operational Performance in the UAE Construction Industry
  23. The Impact of Demand Forecasting on Effective Supply Chain with Mediating Role of Strategic Planning in the UAE Pharmaceutical Industry
  24. The Impact of Social Media Marketing on Online Buying Behavior via the Mediating Role of Customer Perception: Evidence from the Abu Dhabi Retail Industry
  25. The Mediating Role of Cyber Resilience in the Impact of Innovation Capabilities on Supply Chain Performance: Empirical Evidence from the UAE Petroleum Industry
  26. An Empirical Study Investigating the Role of Team Support in Digital Platforms and Social Media Marketing Towards Consumer Brand Awareness: A Case of the United Arab Emirates
  27. Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs Through the Technological Acceptance Model (TAM) and Structural Equation Modeling
  28. Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review
  29. Effects of Social Media Marketing on Consumer Perception in Liverpool, UK
  30. Impacts of Social Media on Managing Customer Relationships in b2b Business Environment in Birmingham, UK
  31. Regulating Social Media and Its Effects on Digital Marketing: The Case of UAE
  32. The Impacts of Social Media on Managing Customer Relationships with Brands in the UK
  33. The Influence of Sharing Fake News, Self-Regulation, Cyber Bullying on Social Media Fatigue During COVID-19 Work Technology Conflict as Mediator Role
  34. The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM)
  35. Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter?
  36. Traditional marketing analytics, big data analytics and big data system quality and the success of new product development
  37. Investor relations in the era of social media: systematic literature review of social media as a strategic corporate disclosure tool
  38. Factors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies
  39. RETRACTED: Designing business intelligence (BI) for production, distribution and customer services: a case study of a UAE-based organization
  40. Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
  41. Factors affecting the use of social networks as a customer relationship management tool
  42. Gender Discrimination at Workplace: Do Artificial Intelligence (AI) and Machine Learning (ML) Have Opinions About It
  43. How the Business Intelligence in the New Startup Performance in UAE During COVID-19: The Mediating Role of Innovativeness
  44. Impacts of social media on the buying intention of the consumers in Edinburgh, UK
  45. Marketing efficiency of energy-efficient electrical home appliances in the Gulf Cooperation Council (GCC) region
  46. The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach
  47. The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter?
  48. The e-Learning of Students and University’s Brand Image (Post COVID-19): How Successfully Al-Ain University Have Embraced the Paradigm Shift in Digital Learning
  49. Potential impacts of blockchain technology on business practices of bricks and mortar (B&M) grocery stores
  50. Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry
  51. Implementation of accounting standards as a company marketing strategy to attract shareholders
  52. The extent of the influences of social media in creating impulse buying tendencies
  53. The effect of sponsorship on the promotion of sports events
  54. Implementation of accounting standards as a company marketing strategy to attract shareholders
  55. Antecedents of entrepreneurial intentions in smart city of Neom Saudi Arabia: Does the entrepreneurial education on artificial intelligence matter?
  56. The effects of sponsorship on the promotion of sports events
  57. The extent of the influences of social media in creating 'impulse buying' tendencies
  58. The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)
  59. Establishing the link between marketing and accounting functions: a review
  60. Establishing the link between Marketing and Accounting functions: A review
  61. Ethical Issues in Modern Business Management
  62. Ethical issues in modern business management
  63. Is advertising on social media effective An empirical study on the growth of advertisements on the Big Four [Facebook, Twitter, Instagram, WhatsApp]
  64. Marketing communication in the digital age: exploring the cultural historical activity theory in examining Facebook's advertising platform
  65. Impact of misleading/false advertisement to consumer behaviour
  66. Impact of misleading/false advertisement to consumer behaviour
  67. How big data is used in expanding marketing activities
  68. How big data is used in expanding marketing activities
  69. The use of integrated management approaches and their impact on customers' satisfaction and business success
  70. The use of integrated management approaches and their impact on customers' satisfaction and business success
  71. INTERNET MARKETING AND ITS IMPACT ON ONLINE COMMUNITIES
  72. Exploring the use of Online Marketing Strategies and Digital Media to Improve the Brand Loyalty and Customer Retention
  73. IMPACT OF DISTANCE DIMENSIONS ON VENTURES IN FOREIGN MARKETS
  74. Analyzing the Influence of International Entrepreneurship on the SMEs Exporting Performance Using Structural Equation Model: An Empirical Study in Jordan
  75. Improved Construction of Auricular Prosthesis by Digital Technologies
  76. 4Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction
  77. Study‐based moderators influencing the relationship between organizational climate and employee's organization commitment
  78. The effect of e-service quality on customers' satisfaction in banks operating in Jordan: an empirical investigation of customers' perspectives
  79. The relationship between the e-marketing mix strategies and organisational performance: an empirical investigation of international organisations in Jordan