All Stories

  1. Implementation of accounting standards as a company marketing strategy to attract shareholders
  2. The extent of the influences of social media in creating impulse buying tendencies
  3. The effect of sponsorship on the promotion of sports events
  4. Implementation of accounting standards as a company marketing strategy to attract shareholders
  5. The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)
  6. Establishing the link between marketing and accounting functions: a review
  7. Establishing the link between Marketing and Accounting functions: A review
  8. Ethical Issues in Modern Business Management
  9. Ethical issues in modern business management
  10. Is advertising on social media effective An empirical study on the growth of advertisements on the Big Four [Facebook, Twitter, Instagram, WhatsApp]
  11. Marketing communication in the digital age: exploring the cultural historical activity theory in examining Facebook's advertising platform
  12. Impact of misleading/false advertisement to consumer behaviour
  13. Impact of misleading/false advertisement to consumer behaviour
  14. How big data is used in expanding marketing activities
  15. How big data is used in expanding marketing activities
  16. The use of integrated management approaches and their impact on customers' satisfaction and business success
  17. The use of integrated management approaches and their impact on customers' satisfaction and business success
  18. INTERNET MARKETING AND ITS IMPACT ON ONLINE COMMUNITIES
  19. Exploring the use of Online Marketing Strategies and Digital Media to Improve the Brand Loyalty and Customer Retention
  20. IMPACT OF DISTANCE DIMENSIONS ON VENTURES IN FOREIGN MARKETS
  21. Analyzing the Influence of International Entrepreneurship on the SMEs Exporting Performance Using Structural Equation Model: An Empirical Study in Jordan
  22. Improved Construction of Auricular Prosthesis by Digital Technologies
  23. 4Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction
  24. Study‐based moderators influencing the relationship between organizational climate and employee's organization commitment
  25. The effect of e-service quality on customers' satisfaction in banks operating in Jordan: an empirical investigation of customers' perspectives
  26. The relationship between the e-marketing mix strategies and organisational performance: an empirical investigation of international organisations in Jordan