All Stories

  1. Winning the Sky Race: Analyzing the Competitiveness of Airline Guest experience Through Theory-Driven Impact Asymmetry Competitor Analysis

    Article • Journal of Travel Research, May 2026, SAGE Publications

    Associate Professor Minwoo Lee

  2. Is immersive extended reality memorable? Focusing on museum visitor's virtual experience and visit intention

    Article • Industrial Management & Data Systems, May 2026, Emerald

    Associate Professor Minwoo Lee

  3. Is digitalization critical for hospitality firm performance? Longitudinal analysis of CEO’s digital business strategy

    Article • International Journal of Hospitality Management, April 2026, Elsevier

    Associate Professor Minwoo Lee

  4. Push–Pull–Mooring Effects on Travelers’ Switching Behavior from Online Travel Communities to Generative Artificial Intelligence Services: An Integrated Theoretical Framework

    Article • Journal of Travel Research, March 2026, SAGE Publications

    Choong-Ki Lee, Associate Professor Minwoo Lee

  5. Predicting Travelers’ Willingness to Pay for Ancillary Services in the Digital Era: Focusing on the Mongolian Market

    Article • Journal of Smart Tourism, February 2026, SAGE Publications

    Associate Professor Minwoo Lee

  6. Economic impact of artificial intelligence (AI): Conceptualization of business value of AI and future agenda for tourism and hospitality research

    Article • Tourism Economics, January 2026, SAGE Publications

    Associate Professor Minwoo Lee

  7. The Impacts of Corporate Digital Irresponsibility (CDiR) and Corporate Digital Responsibility (CDR) Communications on Consumers’ Brand Perceptions

    Article • International Journal of Hospitality Management, August 2025, Elsevier

    Associate Professor Minwoo Lee

  8. Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals

    Article • Journal of Retailing and Consumer Services, July 2025, Elsevier

    Associate Professor Minwoo Lee

  9. Evolution and future agenda of service robot research: a computer-assisted qualitative data analysis approach

    Article • Industrial Management & Data Systems, May 2025, Emerald

    Associate Professor Minwoo Lee

  10. Hospitality and Tourism Technology and Organizational Performance: An Integrated Framework of HTT Business Value and Future Research Agenda

    Article • International Journal of Hospitality Management, April 2025, Elsevier

    Associate Professor Minwoo Lee

  11. Revisiting and exploring trust in the digital era: conceptualization and scale development of digital trust in hospitality and tourism

    Article • Information Technology & Tourism, January 2025, Springer Science + Business Media

    Associate Professor Minwoo Lee

  12. Travelers With Disabilities: How Online Information Search Reduces Uncertainty About Service Accessibility in Hospitality and Tourism

    Article • Journal of Hospitality & Tourism Research, September 2024, SAGE Publications

    Associate Professor Minwoo Lee

  13. Tourism live streamers as brand ambassadors: investigating their impact on destination brand value through social exchange theory

    Article • Journal of Hospitality and Tourism Technology, August 2024, Emerald

    Associate Professor Minwoo Lee, Choong-Ki Lee

  14. From Machine Learning Algorithms to Superior Customer Experience: Business Implications of Machine Learning-Driven Data Analytics in the Hospitality Industry

    Article • Journal of Smart Tourism, June 2024, SAGE Publications

    Associate Professor Minwoo Lee

  15. Power of agglomeration on electronic word–of–mouth in the restaurant industry: Exploring the moderation role of review quality difference

    Article • Journal of Retailing and Consumer Services, May 2024, Elsevier

    Associate Professor Minwoo Lee

  16. Forecasting the Mexican craft beer market: an integrated consumer perception conjoint analysis approach incorporating price and product attributes

    Article • International Journal of Wine Business Research, April 2024, Emerald

    Associate Professor Minwoo Lee

  17. Embracing the ChatGPT revolution: unlocking new horizons for tourism

    Article • Journal of Hospitality and Tourism Technology, April 2024, Emerald

    Dr. Girish V G, Choong-Ki Lee, Associate Professor Minwoo Lee

  18. The two sides of hotel green practices in customer experience: an integrated approach of the Kano model and business analytics

    Article • Journal of Travel & Tourism Marketing, April 2024, Taylor & Francis

    Associate Professor Minwoo Lee

  19. ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants

    Article • Journal of Travel & Tourism Marketing, January 2024, Taylor & Francis

    Associate Professor Minwoo Lee

  20. The implications of generative artificial intelligence in academic research and higher education in tourism and hospitality

    Article • Tourism Economics, October 2023, SAGE Publications

    Associate Professor Minwoo Lee

  21. Impact of dark patterns on consumers’ perceived fairness and attitude: Moderating effects of types of dark patterns, social proof, and moral identity

    Article • Tourism Management, October 2023, Elsevier

    Associate Professor Minwoo Lee

  22. Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research

    Article • Journal of Hospitality & Tourism Research, July 2023, SAGE Publications

    Associate Professor Minwoo Lee

  23. Factors Influencing Post-Adoption Resistance to Self-Order Kiosks at Fast-Food Restaurants: A Focus on the New-Silver Generation

    Article • Journal of Smart Tourism, June 2023, SAGE Publications

    Associate Professor Minwoo Lee

  24. A critical review of technology-driven service innovation in hospitality and tourism: current discussions and future research agendas

    Article • International Journal of Contemporary Hospitality Management, May 2023, Emerald

    Associate Professor Minwoo Lee

  25. Enhancing Performance and Perceived Justice in Hospitality Organizations: An Integrated Model of Gender Diversity Within Top Management Teams

    Article • Cornell Hospitality Quarterly, March 2023, SAGE Publications

    Associate Professor Minwoo Lee

  26. Integrating the reviewers’ and readers’ perceptions of negative online reviews for customer decision-making: a mixed-method approach

    Article • International Journal of Contemporary Hospitality Management, March 2023, Emerald

    Associate Professor Minwoo Lee

  27. Disruptive Technologies and Innovation in Hospitality: A Computer-Assisted Qualitative Data Analysis Approach

    Article • Journal of Hospitality & Tourism Research, March 2023, SAGE Publications

    Associate Professor Minwoo Lee

  28. Business group affiliation and corporate sustainability performance in emerging economies: Evidence from South Korea

    Article • Business Strategy and the Environment, January 2023, Wiley

    Associate Professor Minwoo Lee

  29. Future of Virtual Reality and Metaverse in Hospitality and Tourism Management: An Industry Perspective

    Article • Journal of Smart Tourism, December 2022, SAGE Publications

    Associate Professor Minwoo Lee

  30. Is Hotel Technology a Double-edged Sword on Customer Experience? A Mixed-method Approach using Big Data

    Article • Journal of Hospitality & Tourism Research, November 2022, SAGE Publications

    Associate Professor Minwoo Lee

  31. Assessing brand performance consistency from consumer-generated media: the US hotel industry

    Article • International Journal of Contemporary Hospitality Management, November 2022, Emerald

    Associate Professor Minwoo Lee

  32. Editorial: Environmental, social, and corporate governance and sustainability

    Article • Frontiers in Psychology, October 2022, Frontiers

    Associate Professor Minwoo Lee

  33. Detecting fake reviews with supervised machine learning algorithms

    Article • Service Industries Journal, March 2022, Taylor & Francis

    Associate Professor Minwoo Lee

  34. Why am I satisfied? See my reviews – Price and location matter in the restaurant industry

    Article • International Journal of Hospitality Management, February 2022, Elsevier

    Associate Professor Minwoo Lee

  35. How CSR and well-being affect work-related outcomes: a hospitality industry perspective

    Article • International Journal of Contemporary Hospitality Management, January 2022, Emerald

    Associate Professor Minwoo Lee

  36. Current status of CSR practices in the casino industry: A comparison between the U.S. and Macau

    Article • Journal of Hospitality and Tourism Management, September 2021, Elsevier

    Associate Professor Minwoo Lee

  37. Exploring Customers’ Luxury Consumption in Restaurants: A Combined Method of Topic Modeling and Three-Factor Theory

    Article • Cornell Hospitality Quarterly, August 2021, SAGE Publications

    Associate Professor Minwoo Lee

  38. Evolution of hospitality and tourism technology research from Journal of Hospitality and Tourism Technology: a computer-assisted qualitative data analysis

    Article • Journal of Hospitality and Tourism Technology, August 2021, Emerald

    Associate Professor Minwoo Lee

  39. What to Sell and How to Sell Matters: Focusing on Luxury Hotel Properties’ Business Performance and Efficiency

    Article • Cornell Hospitality Quarterly, June 2021, SAGE Publications

    Associate Professor Minwoo Lee

  40. Artificial intelligence for hospitality big data analytics: developing a prediction model of restaurant review helpfulness for customer decision-making

    Article • International Journal of Contemporary Hospitality Management, June 2021, Emerald

    Associate Professor Minwoo Lee

  41. Assessing restaurant review helpfulness through big data: dual-process and social influence theory

    Article • Journal of Hospitality and Tourism Technology, May 2021, Emerald

    Associate Professor Minwoo Lee

  42. The role of virtual reality on information sharing and seeking behaviors

    Article • Journal of Hospitality and Tourism Management, March 2021, Elsevier

    Associate Professor Minwoo Lee

  43. Exploring the roles of hotel wellness attributes in customer satisfaction and dissatisfaction: application of Kano model through mixed methods

    Article • International Journal of Contemporary Hospitality Management, December 2020, Emerald

    Associate Professor Minwoo Lee

  44. Exploring the underlying factors of customer value in restaurants: A machine learning approach

    Article • International Journal of Hospitality Management, October 2020, Elsevier

    Associate Professor Minwoo Lee

  45. Quality of virtual reality and its impacts on behavioral intention

    Article • International Journal of Hospitality Management, September 2020, Elsevier

    Associate Professor Minwoo Lee

  46. Successful restaurant crowdfunding: the role of linguistic style

    Article • International Journal of Contemporary Hospitality Management, August 2020, Emerald

    Associate Professor Minwoo Lee

  47. Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

    Article • Journal of Travel Research, July 2020, SAGE Publications

    Associate Professor Minwoo Lee

  48. Unveiling the cloak of deviance: Linguistic cues for psychological processes in fake online reviews

    Article • International Journal of Hospitality Management, May 2020, Elsevier

    Associate Professor Minwoo Lee

  49. Exploring influential factors affecting guest satisfaction

    Article • Journal of Hospitality and Tourism Technology, March 2020, Emerald

    Associate Professor Minwoo Lee

  50. Length of stay control: Is it a fair inventory management strategy in hotel market?

    Article • Tourism Economics, January 2020, SAGE Publications

    Associate Professor Minwoo Lee

  51. Multisensory experience for enhancing hotel guest experience

    Article • International Journal of Contemporary Hospitality Management, November 2019, Emerald

    Associate Professor Minwoo Lee

  52. Integrating technology to service innovation

    Article • Journal of Hospitality and Tourism Technology, October 2019, Emerald

    Associate Professor Minwoo Lee

  53. Learning from own and others: The moderating role of performance aspiration

    Article • International Journal of Hospitality Management, August 2019, Elsevier

    Associate Professor Minwoo Lee

  54. Do green awards and certifications matter? Consumers’ perceptions, green behavioral intentions, and economic implications for the hotel industry: A Sri Lankan perspective

    Article • Tourism Economics, November 2018, SAGE Publications

    Dr Nuwan Gunarathne, Associate Professor Minwoo Lee

  55. The Differential Impacts of ‘Communication’ and ‘Computing’ Functions in Smartphones on Individuals’ Performance and the Moderating Role of Organizational Roles

    Article • Asia Pacific Journal of Information Systems, December 2017, Korea Society of Management Information Systems

    Associate Professor Minwoo Lee

  56. Effects of relationship types on customers’ parasocial interactions

    Article • Journal of Hospitality and Tourism Technology, March 2017, Emerald

    Associate Professor Minwoo Lee

  57. Roles of negative emotions in customers’ perceived helpfulness of hotel reviews on a user-generated review website

    Article • International Journal of Contemporary Hospitality Management, February 2017, Emerald

    Associate Professor Minwoo Lee

  58. Are Smartphones helpful? An empirical investigation of the role of Smartphones in users' role performance

    Article • International Journal of Mobile Communications, January 2017, Inderscience Publishers

    Associate Professor Minwoo Lee

  59. Technology, customer satisfaction and service excellence.

    Article • January 2017, CABI Publishing

    Associate Professor Minwoo Lee

  60. Employees’ use of mobile devices and their perceived outcomes in the workplace: A case of luxury hotel

    Article • International Journal of Hospitality Management, August 2016, Elsevier

    Associate Professor Minwoo Lee