Mihalis Kavaratzis
University of Leicester
Lecturer, Urban Studies
United Kingdom
My co-authors include
Professor Gregory Ashworth
My Publications
The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management
Journal of Travel Research
December 2019
Rethinking destination image formation
International Journal of Culture Tourism and Hospitality Research
March 2016
Place branding scholars and practitioners: “strangers in the night”?
Journal of Place Management and Development
October 2015
Hijacking culture: the disconnection between place culture and place brands
Town Planning Review
January 2015
The dynamics of place brands
Marketing Theory
January 2013
Brands and Branding Geographies
Regional Studies
September 2012
From “necessary evil” to necessity: stakeholders' involvement in place branding
Journal of Place Management and Development
March 2012
Towards Effective Place Brand Management
January 2010
What can We Learn from City Marketing Practice?
European Spatial Research and Policy
June 2009
Place marketing: how did we get here and where are we going?
Journal of Place Management and Development
July 2008
Beyond the logo: Brand management for cities
Journal of Brand Management
November 2007
City Marketing: The Past, the Present and Some Unresolved Issues
Geography Compass
April 2007
Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam
Cities
February 2007
City branding: An effective assertion of identity or a transitory marketing trick?
Place Branding
July 2006
Place Branding: A Review of Trends and Conceptual Models
The Marketing Review
December 2005
CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?
Tijdschrift voor Economische en Sociale Geografie
December 2005
From city marketing to city branding: Towards a theoretical framework for developing ci...
Place Branding
November 2004
Place Branding: Where Do We Stand?
Is Corporate Branding Relevant to Places?
Conclusion: In Search of Effective Place Brand Management
Why Brand the Future with the Past? The Roles of Heritage in the Construction and Promo...