Mihalis Kavaratzis

  • University of Leicester
  • Lecturer, Urban Studies
  • United Kingdom

My co-authors include

Professor Gregory Ashworth

My Publications

The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

  • Journal of Travel Research
  • December 2019

Rethinking destination image formation

  • International Journal of Culture Tourism and Hospitality Research
  • March 2016

Place branding scholars and practitioners: “strangers in the night”?

  • Journal of Place Management and Development
  • October 2015

Hijacking culture: the disconnection between place culture and place brands

  • Town Planning Review
  • January 2015

The dynamics of place brands

  • Marketing Theory
  • January 2013

Brands and Branding Geographies

  • Regional Studies
  • September 2012

From “necessary evil” to necessity: stakeholders' involvement in place branding

  • Journal of Place Management and Development
  • March 2012

Towards Effective Place Brand Management

  • January 2010

What can We Learn from City Marketing Practice?

  • European Spatial Research and Policy
  • June 2009

Place marketing: how did we get here and where are we going?

  • Journal of Place Management and Development
  • July 2008

Beyond the logo: Brand management for cities

  • Journal of Brand Management
  • November 2007

City Marketing: The Past, the Present and Some Unresolved Issues

  • Geography Compass
  • April 2007

Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam

  • Cities
  • February 2007

City branding: An effective assertion of identity or a transitory marketing trick?

  • Place Branding
  • July 2006

Place Branding: A Review of Trends and Conceptual Models

  • The Marketing Review
  • December 2005

CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?

  • Tijdschrift voor Economische en Sociale Geografie
  • December 2005

From city marketing to city branding: Towards a theoretical framework for developing ci...

  • Place Branding
  • November 2004

Place Branding: Where Do We Stand?

Is Corporate Branding Relevant to Places?

Conclusion: In Search of Effective Place Brand Management

Why Brand the Future with the Past? The Roles of Heritage in the Construction and Promo...