Mihalis Kavaratzis

Rethinking destination image formation

• International Journal of Culture Tourism and Hospitality Research
• March 2016

Place branding scholars and practitioners: “strangers in the night”?

• Journal of Place Management and Development
• October 2015

Hijacking culture: the disconnection between place culture and place brands

• Town Planning Review
• January 2015

The dynamics of place brands

• Marketing Theory
• January 2013

Brands and Branding Geographies

• Regional Studies
• September 2012

From “necessary evil” to necessity: stakeholders' involvement in place branding

• Journal of Place Management and Development
• March 2012

Towards Effective Place Brand Management

• January 2010

What can We Learn from City Marketing Practice?

• European Spatial Research and Policy
• June 2009

Place marketing: how did we get here and where are we going?

• Journal of Place Management and Development
• July 2008

Beyond the logo: Brand management for cities

• Journal of Brand Management
• November 2007

City Marketing: The Past, the Present and Some Unresolved Issues

• Geography Compass
• May 2007

Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam

• Cities
• February 2007

City branding: An effective assertion of identity or a transitory marketing trick?

• Place Branding
• July 2006

Place Branding: A Review of Trends and Conceptual Models

• The Marketing Review
• December 2005

CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?

• Tijdschrift voor Economische en Sociale Geografie
• December 2005

From city marketing to city branding: Towards a theoretical framework for developing ci...

• Place Branding
• November 2004

Place Branding: Where Do We Stand?

Is Corporate Branding Relevant to Places?

Conclusion: In Search of Effective Place Brand Management

Why Brand the Future with the Past? The Roles of Heritage in the Construction and Promo...