All Stories

  1. Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth

    Article • Journal of Macromarketing, September 2017, SAGE Publications

    Dr Michaela Haase

  2. Male Breadwinner Ideology and the Inclination to Establish Market Relationships

    Article • Journal of Macromarketing, March 2015, SAGE Publications

    Dr Michaela Haase

  3. The common ground of relationships and exchange: towards a contractual foundation of marketing

    Article • Journal of Business and Industrial Marketing, July 2012, Emerald

    Dr Michaela Haase