All Stories

  1. The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon

    Article • Sustainability, March 2019, MDPI AG

    Professor Michael Basil

  2. Social Marketing in Action

    Article • January 2019, Springer Science + Business Media

    Professor Michael Basil

  3. Reactance and Coping Responses to Tobacco Counter-Advertisements

    Article • Journal of Health Communication, June 2017, Taylor & Francis

    Professor Michael Basil

  4. Survey for Formative Research

    Article • October 2016, Springer Science + Business Media

    Professor Michael Basil

  5. Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages

    Article • January 2016, Springer Science + Business Media

    Professor Michael Basil

  6. Introduction to the special issue

    Article • Journal of Social Marketing, October 2015, Emerald

    Professor Michael Basil

  7. Introduction to the special issue from the World Social Marketing Conference 2013

    Article • Journal of Social Marketing, July 2014, Emerald

    Professor Michael Basil

  8. Applying the Extended Parallel Process Model to Workplace Safety Messages

    Article • Health Communication, January 2013, Taylor & Francis

    Professor Michael Basil

  9. Effects of Social Marketing

    Article • December 2012, Wiley

    Professor Michael Basil

  10. Coverage of social marketing efforts in the mainstream media

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, September 2012, Wiley

    Professor Michael Basil

  11. Introduction to special issue

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, September 2012, Wiley

    Professor Michael Basil

  12. A history of farmers' markets in Canada

    Article • Journal of Historical Research in Marketing, August 2012, Emerald

    Professor Michael Basil

  13. Multiple Resource Theory

    Article • January 2012, Springer Science + Business Media

    Professor Michael Basil

  14. Use of photography and video in observational research

    Article • Qualitative Market Research An International Journal, June 2011, Emerald

    Professor Michael Basil

  15. Company support for employee volunteerism: Does size matter?

    Article • Journal of Business Research, January 2011, Elsevier

    Professor Michael Basil

  16. Parasocial Interaction and Identification: Social Change Processes for Effective Health Interventions

    Article • Health Communication, August 2010, Taylor & Francis

    Professor Michael Basil

  17. A Comparison of Consumers and Dieticians: Nutrition Focus, Food Choice, and Mental Accounting

    Article • Journal of Nonprofit & Public Sector Marketing, September 2009, Taylor & Francis

    Professor Michael Basil

  18. Factors Influencing Healthy Eating Habits Among College Students: An Application of the Health Belief Model

    Article • Health Marketing Quarterly, May 2009, Taylor & Francis

    Professor Michael Basil

  19. The Marketing Market

    Article • Journal of Marketing Education, May 2008, SAGE Publications

    Professor Michael Basil

  20. Marketing AIDS prevention

    Article • December 2007, Taylor & Francis

    Professor Michael Basil

  21. Enhancing occupational health and safety in young workers: the role of social marketing

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, September 2007, Wiley

    Professor Michael Basil

  22. Japanese Love Hotels: A Photo Essay

    Article • Consumption Markets & Culture, June 2007, Taylor & Francis

    Professor Michael Basil

  23. Japanese Love Hotels

    Article • April 2007, Taylor & Francis

    Professor Michael Basil

  24. Guilt and giving: A process model of empathy and efficacy

    Article • Psychology and Marketing, January 2007, Wiley

    Professor Michael Basil

  25. The marketing market: A study of PhD supply, demand, hiring institutions, and job candidates

    Article • Journal of Business Research, April 2006, Elsevier

    Professor Michael Basil

  26. Guilt appeals: The mediating effect of responsibility

    Article • Psychology and Marketing, January 2006, Wiley

    Professor Michael Basil

  27. Promoting Alcohol Abstinence Among Pregnant Women

    Article • Health Marketing Quarterly, November 2005, Taylor & Francis

    Professor Michael Basil

  28. Sports Marketing and the Psychology of Marketing Communication

    Article • February 2004, Taylor & Francis

    Professor Michael Basil

  29. A test of the robustness of cause-related marketing

    Article • January 2004, American Psychological Association (APA)

    Professor Michael Basil

  30. Nurturance, religiosity and appearances: The effect of personality traits on responses to corporate philanthropy

    Article • January 2004, American Psychological Association (APA)

    Professor Michael Basil

  31. Social Influence of an International Celebrity: Responses to the Death of Princess Diana

    Article • Journal of Communication, December 2003, Oxford University Press (OUP)

    Professor Michael Basil

  32. Social Influence of an International Celebrity: Responses to the Death of Princess Diana

    Article • Journal of Communication, December 2003, Oxford University Press (OUP)

    Professor Michael Basil

  33. The Influence of Famous Athletes on Health Beliefs and Practices: Mark McGwire, Child Abuse Prevention, and Androstenedione

    Article • Journal of Health Communication, January 2003, Taylor & Francis

    Professor Michael Basil

  34. Differences in Univariate Values Versus Multivariate Relationships.

    Article • Human Communication Research, October 2002, Oxford University Press (OUP)

    Professor Michael Basil

  35. Differences in Univariate Values Versus Multivariate Relationships: Findings From a Study of Diana, Princess of Wales

    Article • Human Communication Research, October 2002, Oxford University Press (OUP)

    Professor Michael Basil

  36. Managerial and Strategic Approaches to Establishing a Marketing Orientation in Social Change Organizations

    Article • Social Marketing Quarterly, September 2000, SAGE Publications

    Professor Michael Basil

  37. Cigarette Advertising to Counter New Years Resolutions

    Article • Journal of Health Communication, April 2000, Taylor & Francis

    Professor Michael Basil

  38. A cluster analysis of alcohol-related attitudes and behaviors in the general population.

    Article • Journal of Studies on Alcohol, September 1999, Alcohol Research Documentation, Inc.

    Professor Michael Basil

  39. Why Americans Eat What They Do

    Article • Journal of the American Dietetic Association, October 1998, Elsevier

    Professor Michael Basil, George Mason University Distinguished University Professor Edward Maibach

  40. College students’ news gratifications, media use, and current events knowledge

    Article • Journal of Broadcasting & Electronic Media, June 1997, Taylor & Francis

    Professor Michael Basil

  41. The Danger of Cigarette 'Special Placements' in Film and Television

    Article • Health Communication, April 1997, Taylor & Francis

    Professor Michael Basil

  42. Marketing AIDS Prevention: The Differential Impact Hypothesis Versus Identification Effects

    Article • Journal of Consumer Psychology, January 1997, Wiley

    Professor Michael Basil

  43. Tobacco: Coopting Our Public Health

    Article • Journal of Health Communication, October 1996, Taylor & Francis

    Professor Michael Basil

  44. Identification as a mediator of celebrity effects

    Article • Journal of Broadcasting & Electronic Media, September 1996, Taylor & Francis

    Professor Michael Basil

  45. Standpoint: The use of student samples in communication research

    Article • Journal of Broadcasting & Electronic Media, June 1996, Taylor & Francis

    Professor Michael Basil

  46. Alcohol and Cigarette Advertising on Billboards: Targeting With Social Cues

    Article • Health Communication, April 1996, Taylor & Francis

    Professor Michael Basil

  47. Media Celebrities and Public Health: Responses to 'Magic' Johnson's HIV Disclosure and Its Impact on AIDS Risk and High-Risk Behaviors

    Article • Health Communication, October 1995, Taylor & Francis

    Professor Michael Basil

  48. Interpersonal Communication in News Diffusion: A Study of “Magic” Johnson's Announcement

    Article • Journalism Quarterly, June 1994, SAGE Publications

    Professor Michael Basil

  49. Multiple Resource Theory I

    Article • Communication Research, April 1994, SAGE Publications

    Professor Michael Basil

  50. Multiple Resource Theory II

    Article • Communication Research, April 1994, SAGE Publications

    Professor Michael Basil

  51. A Relational Obligations Approach to the Foot-In-The-Mouth Effect

    Article • Journal of Applied Social Psychology, March 1994, Wiley

    Professor Michael Basil

  52. Psychological and social indicators of suicide ideation and suicide attempts in Zuni adolescents.

    Article • Journal of Consulting and Clinical Psychology, January 1992, American Psychological Association (APA)

    Professor Michael Basil

  53. Psychological and social indicators of suicide ideation and suicide attempts in Zuni adolescents.

    Article • Journal of Consulting and Clinical Psychology, January 1992, American Psychological Association (APA)

    Professor Michael Basil

  54. Negative and Positive Television Messages

    Article • American Behavioral Scientist, July 1991, SAGE Publications

    Professor Michael Basil, George Mason University Distinguished University Professor Edward Maibach

  55. How Cigarettes Are Advertised in Magazines: Special Messages for Special Markets

    Article • Health Communication, April 1991, Taylor & Francis

    Professor Michael Basil

  56. Alcohol and cigarette advertising on billboards

    Article • Health Education Research, January 1991, Oxford University Press (OUP)

    Professor Michael Basil

  57. Primary News Source Changes: Question Wording, Availability, and Cohort Effects

    Article • Journalism Quarterly, December 1990, SAGE Publications

    Professor Michael Basil

  58. Three Community and Five Cities Projects

    Article • SAGE Publications

    Professor Michael Basil

  59. Uses and Gratifications Theory

    Article • SAGE Publications

    Professor Michael Basil

  60. Mass Media

    Article • SAGE Publications

    Professor Michael Basil

  61. Public Health Communication

    Article • SAGE Publications

    Professor Michael Basil

  62. Fear Appeals and Extended Parallel Process Model

    Article • SAGE Publications

    Professor Michael Basil

  63. Communications in Social Marketing

    Article • SAGE Publications

    Professor Michael Basil

  64. Lessons from Research on Social Marketing for Mobilizing Adults for Positive Youth Development

    Article • Springer Science + Business Media

    Professor Michael Basil

  65. Multiple Resource Theory

    Article • Springer Science + Business Media

    Professor Michael Basil