All Stories

  1. Dancing with wolves: how R&D human capital can benefit from coopetition

    Article • R and D Management, June 2021, Wiley

    Dr. Melodi Guilbault

  2. Students as customers in higher education: The (controversial) debate needs to end

    Article • Journal of Retailing and Consumer Services, January 2018, Elsevier

    Dr. Melodi Guilbault

  3. A view from the vendor’s side: factors that determine satisfaction

    Article • South Asian Journal of Business Studies, October 2017, Emerald

    Dr. Melodi Guilbault

  4. Students as customers in Higher Education

    Article • Journal of Marketing for HIGHER EDUCATION, July 2016, Taylor & Francis

    Dr. Melodi Guilbault