All Stories

  1. I Earn It, But They Just Get It: Loyalty Program Customer Reactions to Unearned Preferential Treatment in the Social Servicescape

    Article • Cornell Hospitality Quarterly, June 2019, SAGE Publications

    Dr Melissa Baker

  2. The Impacts of Service Provider Name, Ethnicity, and Menu Information on Perceived Authenticity and Behaviors

    Article • Cornell Hospitality Quarterly, January 2017, SAGE Publications

    Dr Melissa Baker

  3. An Exploration and Investigation of Edible Insect Consumption: The Impacts of Image and Description on Risk Perceptions and Purchase Intent

    Article • Psychology and Marketing, January 2016, Wiley

    Dr Melissa Baker