All Stories

  1. Modeling a cocreative process: The contributions of design and management

    Article • Recherche et Applications en Marketing (English Edition), June 2019, SAGE Publications

    Maud Damperat

  2. La creativite des equipes: lefficacite creative personnelle et collective et leurs determinants

    Article • Recherche et Applications en Marketing (French Edition), February 2016, SAGE Publications

    Maud Damperat

  3. Modeling buyer-based brand equity in industrial settings

    Article • Recherche et Applications en Marketing (English Edition), October 2014, SAGE Publications

    Maud Damperat

  4. Modelisation du capital de marque en milieu industriel basee sur les acheteurs

    Article • Recherche et Applications en Marketing (French Edition), September 2014, SAGE Publications

    Maud Damperat

  5. Asymetrie du pouvoir dans la negociation commerciale: etude du differentiel de pouvoir percu et de la differenciation cognitive

    Article • Recherche et Applications en Marketing (French Edition), March 2011, SAGE Publications

    Maud Damperat

  6. Power Assymmetry in Negociation: A Study of Perceveid Power Differential and Cognitive Differentiation

    Article • Recherche et Applications en Marketing (English Edition), March 2011, SAGE Publications

    Maud Damperat

  7. A dialectical model of buyer‐seller relationships

    Article • Journal of Business and Industrial Marketing, March 2009, Emerald

    Maud Damperat

  8. Vers un renforcement de la proximité des relations client

    Article • Revue française de gestion, March 2006, Lavoisier

    Maud Damperat