All Stories

  1. The influence of advertising appeals on consumer perceptions of athlete endorser brand image

    Article • European Sport Management Quarterly, October 2018, Taylor & Francis

    Dr Matthew Walker

  2. Communal Brand Associations as Drivers of Team Identity and Consumer Behavior

    Article • Journal of Global Sport Management, February 2018, Taylor & Francis

    Dr Matthew Walker

  3. Sport league website: an effective marketing communication tool for corporate sponsors

    Article • International Journal of Sports Marketing and Sponsorship, August 2017, Emerald

    Dr Matthew Walker

  4. Managers and Environmental responsibility

    Article • Management Decision, September 2016, Emerald

    Dr Matthew Walker