All Stories

  1. Materialism: the good, the bad, and the ugly
  2. "A 20% income increase for everyone?": The effect of relative increases in income on perceived income inequality
  3. When and why attribute sorting affects attribute weights in decision-making
  4. Brand trait transference: When celebrity endorsers acquire brand personality traits
  5. The Amazing Race to India: Prominence in reality television affects destination image and travel intentions
  6. Players' Expertise and Competition with Others Shape the Satisfaction of Competence Needs, Gaming Gratifications, and Contingent Self-Esteem in a Gaming Context
  7. Taking a shine to it: How the preference for glossy stems from an innate need for water
  8. Less is more: Why some domains are more positional than others
  9. Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society
  10. Are All Units Created Equal? The Effect of Default Units on Product Evaluations
  11. Consumer meaning making: the meaning of luxury brands in a democratised luxury world
  12. Indulging the Self Positive Consequences of Luxury Consumption
  13. When colors backfire: The impact of color cues on moral judgment
  14. The Hubris Hypothesis: You Can Self‐Enhance, But You'd Better Not Show It
  15. Would male conspicuous consumption capture the female eye? Menstrual cycle effects on women's attention to status products
  16. How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
  17. Inducing Value-Congruent Behavior Through Advertising and the Moderating Role of Attitudes Toward Advertising
  18. The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being
  19. Can buy me love: Mate attraction goals lead to perceptual readiness for status products
  20. Madonna or Don McLean? The effect of order of exposure on relative liking
  21. Better think before agreeing twice
  22. Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption
  23. When Your Team is Not Really Your Team Anymore: Identification with a Merged Basketball Club
  24. Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
  25. Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking
  26. The Backdoor to Overconsumption: The Effect of Associating “Low-Fat” Food with Health References
  27. Adding exchange to charity: A reference price explanation
  28. Is this a question? Not for long. The statement bias
  29. The effect of category focus at encoding on category frequency estimation strategies
  30. Cueing Common Ecological Behaviors to Increase Environmental Attitudes
  31. The Impact of Need for Closure on Conservative Beliefs and Racism: Differential Mediation by Authoritarian Submission and Authoritarian Dominance
  32. On the Replicability of the Affective Priming Effect in the Pronunciation Task
  33. Why Ask About Peter? Do You Think He Caused It? How the Description of Causal Events Guides the Selection of Questions About Them
  34. Is model construction open to strategic decisions? An exploration in the field of linear reasoning
  35. Politics and Basking-in-Reflected-Glory: A Field Study in Flanders
  36. Politics and Basking-in-Reflected-Glory: A Field Study in Flanders