All Stories

  1. User-generated content: tourists’ profiles on TripAdvisor

    Article • International Journal of Strategic Innovative Marketing, December 2114, i-das

    Senior Associate Professor Maria Teresa Borges-Tiago

  2. Beyond discrete innovations: holistic service innovation consequences on loyalty

    Article • ESIC MARKET Economic and Business Journal, August 2026, ESIC Business and Marketing School

    Senior Associate Professor Maria Teresa Borges-Tiago

  3. AI-assisted recruitment in hospitality: drivers of candidate satisfaction and perceptions of recruiter credibility

    Article • International Journal of Contemporary Hospitality Management, February 2026, Emerald

    Senior Associate Professor Maria Teresa Borges-Tiago

  4. Technology or Service Experience? Exploring Consumer Intention Behavior in RSA Restaurants

    Article • Psychology and Marketing, October 2025, Wiley

    Senior Associate Professor Maria Teresa Borges-Tiago

  5. How Social Media Fatigue and Misinformation Impact User Engagement and Strategic Decisions

    Article • Management Decision, April 2025, Emerald

    Flávio Tiago, Senior Associate Professor Maria Teresa Borges-Tiago

  6. The theory-practice research gains from big data: evidence from hospitality loyalty programs

    Article • International Journal of Contemporary Hospitality Management, May 2023, Emerald

    Senior Associate Professor Maria Teresa Borges-Tiago

  7. Who endorses brands better: mega or macro influencers

    Article • Journal of Business Research, March 2023, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  8. Cultural Entrepreneur

    Article • August 2022, Edward Elgar Publishing

    Senior Associate Professor Maria Teresa Borges-Tiago

  9. Small Island Destination

    Article • August 2022, Edward Elgar Publishing

    Senior Associate Professor Maria Teresa Borges-Tiago

  10. Impact of the rating system on sentiment and tone of voice

    Article • International Journal of Hospitality Management, July 2022, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  11. Cyberbullying From a Research Viewpoint

    Article • March 2022, IGI Global

    Senior Associate Professor Maria Teresa Borges-Tiago

  12. Is firm-generated content a lost cause?

    Article • Journal of Business Research, February 2022, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  13. Tourism and COVID-19: The Show Must Go On

    Article • Sustainability, November 2021, MDPI AG

    Senior Associate Professor Maria Teresa Borges-Tiago

  14. Geotourism Destinations Online Branding Co-Creation

    Article • Sustainability, August 2021, MDPI AG

    Senior Associate Professor Maria Teresa Borges-Tiago

  15. Differences between TripAdvisor and Booking.com in branding co-creation

    Article • Journal of Business Research, February 2021, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  16. Virtual Communities in COVID-19 Era: A Citizenship Perspective

    Article • January 2021, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  17. Digital sustainability communication in tourism

    Article • Journal of Innovation & Knowledge, January 2021, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  18. Cyberbullying From a Research Viewpoint

    Article • August 2020, IGI Global

    Senior Associate Professor Maria Teresa Borges-Tiago

  19. Using Open Remote Sensing and Geographic Data for SMART Monitoring of Nature-based TOURISM in the Azores Islands Natural Parks: towards (more) Sustainability

    Article • IOP Conference Series Earth and Environmental Science, June 2020, Institute of Physics Publishing

    Senior Associate Professor Maria Teresa Borges-Tiago

  20. Online users' attitudes toward fake news: Implications for brand management

    Article • Psychology and Marketing, March 2020, Wiley

    José Manuel Guaita Martínez, Senior Associate Professor Maria Teresa Borges-Tiago

  21. Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores

    Article • January 2020, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  22. What Competencies Should Be Developed in Citizenship Education in the Twenty-First Century? Analysis of Being Active Citizens in Europe and the US

    Article • January 2020, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  23. Healthy 3.0

    Article • January 2020, IGI Global

    Senior Associate Professor Maria Teresa Borges-Tiago

  24. A brand-new world: brand-endorsers-users fit on social media

    Article • Academia Revista Latinoamericana de Administración, November 2019, Emerald

    Senior Associate Professor Maria Teresa Borges-Tiago

  25. Exploring users' motivations to participate in viral communication on social media

    Article • Journal of Business Research, August 2019, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  26. Senior Tourism in Europe: When There Are “No Boundaries”

    Article • January 2019, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  27. Strategic Synergies and Co-marketing: A Case Study of the Airline Sector

    Article • January 2019, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  28. Online Presence of Tour Companies in the Azores

    Article • January 2019, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  29. The Effect of Asymmetrical Image Projections on Online Destination Branding

    Article • January 2019, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  30. YouTube Videos: A Destination Marketing Outlook

    Article • January 2019, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  31. Cruise tourism: social media content and network structures

    Article • The Tourist Review, November 2018, Emerald

    Senior Associate Professor Maria Teresa Borges-Tiago

  32. Pharmaceutical Communication over Social Media Channels: 24/7 Management Challenges

    Article • September 2018, IntechOpen

    Senior Associate Professor Maria Teresa Borges-Tiago

  33. Cliff Diving in Virtual Communities

    Article • January 2017, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  34. Pharmaceutical Marketing STAR

    Article • January 2017, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  35. Food Experiences: The Oldest Social Network…

    Article • September 2016, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  36. Tourism Events: The SATA Rallye Azores in Facebook and Twitter

    Article • September 2016, Springer Science + Business Media

    Senior Associate Professor Maria Teresa Borges-Tiago

  37. It’s hard to be green: Reverse green value chain

    Article • Environmental Research, August 2016, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  38. Baby boomers turning grey: European profiles

    Article • Tourism Management, June 2016, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  39. Who is the better player? Off-field battle on Facebook and Twitter

    Article • Business Horizons, March 2016, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  40. Understanding online communities on social networks via the notion of imagined communities: the case of Tripdvisor

    Article • International Journal of Web Based Communities, January 2016, Inderscience Publishers

    Senior Associate Professor Maria Teresa Borges-Tiago

  41. The Good, the Bad and the Ugly: Food Quality in UGC

    Article • Procedia - Social and Behavioral Sciences, February 2015, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  42. Fostering Innovation by Promoting Entrepreneurship: From Education to Intention

    Article • Procedia - Social and Behavioral Sciences, February 2015, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  43. Digital marketing and social media: Why bother?

    Article • Business Horizons, November 2014, Elsevier

    Professor Jose Manuel Cristóvão Verissimo, Senior Associate Professor Maria Teresa Borges-Tiago

  44. The Price Roller Coaster: Can Air Carriers Ride it?

    Article • Procedia - Social and Behavioral Sciences, August 2014, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  45. Social Media in Azorean Organizations: Policies, Strategies and Perceptions

    Article • International Journal of Advanced Computer Science and Applications, January 2014, The Science and Information Organization

    Senior Associate Professor Maria Teresa Borges-Tiago

  46. An analysis of Internet Banking in Portugal

    Article • International Journal of Advanced Computer Science and Applications, January 2013, The Science and Information Organization

    Senior Associate Professor Maria Teresa Borges-Tiago

  47. Innovativeness Patterns in Different European Regions: An Empirical Approach

    Article • Studies in Regional Science, January 2012, Japan Section of the Regional Science Association International

    PhD Maria Manuela Santos Natário, Senior Associate Professor Maria Teresa Borges-Tiago

  48. Revisiting the Impact of Integrated Internet Marketing on Firms’ Online Performance: European Evidences

    Article • Procedia Technology, January 2012, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  49. Factors and Dimensions of National Innovative Capacity

    Article • January 2010, IGI Global

    Senior Associate Professor Maria Teresa Borges-Tiago

  50. The Missing Link between Virtual CRM and e‑business Performance

    Article • International Journal of e-Business Management, May 2008, RMIT Publishing

    Senior Associate Professor Maria Teresa Borges-Tiago

  51. Knowledge management

    Article • Management Research News, January 2007, Emerald

    Senior Associate Professor Maria Teresa Borges-Tiago

  52. Internet Marketing adoption: factors affecting website sophistication

    Article • International Journal of Electronic Customer Relationship Management, January 2007, Inderscience Publishers

    Senior Associate Professor Maria Teresa Borges-Tiago

  53. Internet Sales as a New Mode of Internationalization

    Article • SSRN Electronic Journal, January 2007, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  54. Implications of Virtual SCM on B2B Results: European Company Evidence

    Article • SSRN Electronic Journal, January 2006, Elsevier

    Senior Associate Professor Maria Teresa Borges-Tiago

  55. Determinants of Loyalty Intention in Portuguese Mobile Market

    Article • IGI Global

    Senior Associate Professor Maria Teresa Borges-Tiago

  56. Healthy 3.0

    Article • IGI Global

    Senior Associate Professor Maria Teresa Borges-Tiago

  57. Roadmaps for Future ICT Use in the Health Sector

    Article • IGI Global

    Senior Associate Professor Maria Teresa Borges-Tiago