All Stories

  1. The marketing research curriculum: Closing the practitioner–academic gaps

    Article • International Journal of Market Research, April 2019, SAGE Publications

    Marco Vriens

  2. Mapping Brand Similarities

    Article • International Journal of Market Research, November 2018, SAGE Publications

    Marco Vriens

  3. Modeling the implicit brand: capturing the hidden drivers

    Article • Journal of Product & Brand Management, September 2017, Emerald

    Marco Vriens