Prof Marc Dressler
University of Ludwigshafen
Professor, Business & Management
Germany
My Publications
Motivating sustainable entrepreneurship: the deployment of a visual navigation tool
World Review of Entrepreneurship Management and Sustainable Development
January 2021
Converging and diverging business model innovation in regional intersectoral cooperatio...
European Journal of Innovation Management
September 2020
Developing a Competitive and Sustainable Destination of the Future: Clusters and Predic...
Sustainability
May 2020
The entrepreneurship power house of ambition and innovation: exploring German wineries
International Journal of Entrepreneurship and Small Business
January 2020
Towards a conceptual framework for sustainable business models in the food and beverage...
British Food Journal
December 2019
Does Culture Show in Philanthropic Engagement? An Empirical Exploration of German and F...
November 2019
Customer-centric offer design
International Journal of Wine Business Research
February 2019
The German Wine Market: A Comprehensive Strategic and Economic Analysis
Beverages
November 2018
Strategic Channel Management of Saint Bernhard Winery: Direct Versus Indirect Sales
Wine Business Case Research Journal
April 2018
Economic Aspects of Wine Tourism Sustainability at a UNESCO World Heritage Region of Up...
January 2018
The strategic value of tourism and wine - exploring German cases
International Journal of Wine Business Research
November 2017
A typology of strategic profiling in the context of small business management
International Journal of Entrepreneurship and Small Business
January 2017
Strategic grouping in a fragmented market: SMEs' strive for legitimacy
International Journal of Entrepreneurship and Small Business
January 2017
Consumers become more active in the world of supply and production. What about the wine...
Wine Economics and Policy
June 2016
Strategic winery reputation management
International Journal of Wine Business Research
March 2016
Vineyard acreage simulations in consideration of climatic changes affecting Rhineland-P...
BIO Web of Conferences
January 2015
Managing export success – An empirical picture of German wineries’ performance
BIO Web of Conferences
January 2015
Innovation management of German wineries: from activity to capacity—an explorative mult...
Wine Economics and Policy
June 2013
Coaching at HVB - a success story of sales reorientation.
January 2006
Cooperative venturing in health industry: case research on hospital joint ventures
January 2000
