Prof Marc Dressler

  • University of Ludwigshafen
  • Professor, Business & Management
  • Germany

My Publications

Customer-centric offer design

  • International Journal of Wine Business Research
  • February 2019

The German Wine Market: A Comprehensive Strategic and Economic Analysis

  • Beverages
  • November 2018

The strategic value of tourism and wine - exploring German cases

  • International Journal of Wine Business Research
  • November 2017

A typology of strategic profiling in the context of small business management

  • International Journal of Entrepreneurship and Small Business
  • January 2017

Consumers become more active in the world of supply and production. What about the wine...

  • Wine Economics and Policy
  • June 2016

Strategic winery reputation management

  • International Journal of Wine Business Research
  • March 2016

Coaching at HVB - a success story of sales reorientation.

  • January 2006

Cooperative venturing in health industry: case research on hospital joint ventures

  • January 2000