All Stories

  1. THE POWER OF VISUAL COMMUNICATION IN FASHION TOURISM: DRIVING CONSUMER ENGAGEMENT AND TRAVEL INTENTIONS
  2. Capital Structure in Small Firms: A Conditional Approach Based on Accounting Variables
  3. Strategic Control over Participatory Promise: Campaign Websites as Media Infrastructures in Portugal’s 2026 Presidential Election
  4. Driving Sustainable Consumption in the Digital Age: Perceived Authenticity in Brand Activism, Consumer Trust, and Behavioral Intentions
  5. Smart and Sustainable Tourism in the Azores - The Integration of Technological Practices: A Study of a Hotel Unit in the Region
  6. Environmental Awareness and E-Waste Management: A Study on Consumer Behavior and Green Marketing Strategies in Luanda
  7. Nation Branding in a Digital Post-COVID World: The Cases of Portugal and Brazil
  8. Sustainable Consumption Intentions Among Portuguese University Students: A Multidimensional Perspective
  9. THE RELATIONSHIP BETWEEN INVESTMENT IN INNOVATION AND FINANCIAL SUSTAINABILITY: AN EMPIRICAL STUDY OF COMPANIES IN THE IBERIAN PENINSULA
  10. Social Networks
  11. Marketing Plan and Territorial Management
  12. Exploring the Dimensions of Academic Human Capital: Insights into Enhancing Higher Education Environments in Egypt
  13. TRANSFORMATIONS OF THE REVOLUTION 4.0: ORGANIZATIONAL PSYCHOLOGY IN THE ERA OF ROBOTIZATION AND ARTIFICIAL INTELLIGENCE
  14. Brazilians’ Acceptance of Multi-attribute Reverse Auction Model for B2C E-Commerce
  15. The Relevance and Pertinence of Creativity and Innovation in the Design of Creative Processes
  16. The Influence of Digital Influencers on Generation Y’s Adoption of Fintech Banking Services in Brazil
  17. REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS
  18. Brand Communication Management of Startups in Portugal
  19. REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY
  20. The Influence of Social Networks on the Purchasing Behavior of Wine Consumers in Portugal
  21. The Impact of Covid-19 on Consumer Behavior in the Food VS Clothing Sectors
  22. Screening the Digital Landscape: Generation Z Insights into Employee Perceptions of Social Media Use in the Workplace
  23. A EXPRESSÃO DRAMÁTICA NA FORÇA DE VENDAS
  24. O NOVO ESPAÇO DO MARKETING DE VENDAS DIRETAS
  25. The Digitalization of the Event Industry – Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up
  26. The Influence of In-Store Music on the Consumer’s Shopping Experience
  27. Attachment Theory and Sense of Place for Visitors to Kazbegi National Park
  28. The perception of handicapped parking: A preliminary statistical analysis
  29. Brand Communication Management of Startups in Portugal
  30. From Personalisation to Satisfaction
  31. Digital Culture, Knowledge, and Commitment to Digital Transformation and Its Impact on the Competitiveness of Portuguese Organizations
  32. A EXPRESSÃO DRAMÁTICA NA FORÇA DE VENDAS
  33. O NOVO ESPAÇO DO MARKETING DE VENDAS DIRETAS
  34. Artificial Intelligence in Relational Marketing Practice
  35. Leadership: impact on the satisfaction of Public Administration workers in Portugal
  36. Entrepreneurship in Natural Cosmetics Distribution Logistics Channels in Brazil - Analysis of the entrepreneurial profile of the cosmetics distributor Bothânico Hair
  37. Personal Leadership and Communication Abilities: Impacts on Organizational Performance
  38. Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions
  39. Distance Learning and Financial Accounting in Portugal
  40. Brazilian consumer behavior in restaurants during the pandemic: practical implications
  41. The Perception Of Host Communities On The Impact Of Tourism In The Jericoacoara Region (Brazil)
  42. Emotions and Their Impact on Employee Happiness and Satisfaction in Organizational Performance
  43. Distance Learning of Financial Accounting: Mature Undergraduate Students’ Perceptions
  44. A Study on the Tourist Experiences in the Peneda-Gerês National Park: Impact on Satisfaction, Loyalty and Recommendations
  45. The Influence of the Image and Photography of E- Commerce Products on the Purchase Decision of Online Consumers
  46. The Influence of Instagram on Consumer Behavior and Purchase of Home Decor Items in Brazil
  47. Internet of Everything
  48. Improve the Traveler’s Experience: Model to Improve the Traveler Experience
  49. The Brazilian Tourist on International Trips: A Behavioral Analysis
  50. Attitudes towards Slum Tourism in Mumbai, India: Analysis of Positive and Negative Impacts
  51. Digital Transformation in Organizations and Its Impact on Knowledge Management
  52. Discovering the relevance of the personality of the destination brand - a literature review
  53. Factors that affect the perception of the tourist destination of Braga
  54. Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese 2nd League Professional Football Clubs
  55. Lean Marketing: Application of the Lean Six Sigma to Marketing – Case Study
  56. Lean Marketing: Application of the Lean Six Sigma to Marketing – Case Study
  57. A GESTÃO DE TALENTOS E A SUA RELEVÂNCIA NA ESTRATÉGIA ORGANIZACIONAL - UM ESTUDO QUALITATIVO
  58. The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study
  59. Computational Science and Its Applications – ICCSA 2021
  60. Personal communication and its impact on digital learning
  61. What if Employees Brought Their Life to Work? The Relation of Life Satisfaction and Work Engagement
  62. Canvas Marketing Plan
  63. Handbook of Research on Emerging Technologies for Effective Project Management
  64. An Evidence-Based Review of the Relationship between Leadership and Accountability
  65. A relevância da gestão de talentos e o seu impacto incremental na estratégia organizacional – Um estudo qualitativo
  66. Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage
  67. The Importance of Individual Motivations in Organizational Performance - A Quantitative Study
  68. A comunicação pessoal na dinâmica digital aprendente como contribuição para o planejamento e desenvolvimento
  69. Comunicação estratégica no contexto organizacional
  70. No title
  71. The Relevance of Talent Management Efficiency and Its Incremental Impact on Organizational Innovation
  72. Eikon journal on semiotics and culture