All Stories

  1. What makes fashion consumers “click”? Generation of eWoM engagement in social media

    Article • Asia Pacific International Journal of Marketing, April 2019, Emerald

    Professor Lucio Lamberti

  2. Special issue editorial: Managing the supply chain management–marketing interface

    Article • Business Process Re-engineering &amp Management Journal, April 2019, Emerald

    Professor Lucio Lamberti

  3. Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach

    Article • Health Care Management Science, January 2019, Springer Science + Business Media

    Professor Lucio Lamberti

  4. Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions

    Article • July 2018, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Lucio Lamberti

  5. Exploring the role of anticipated emotions in product adoption and usage

    Article • Journal of Consumer Marketing, May 2018, Emerald

    Professor Lucio Lamberti

  6. Improving your co-creation strategy experience on the basis of your participants' segments.

    Article • Journal of Strategic Marketing, April 2018, Taylor & Francis

    Shahab Zare, Professor Lucio Lamberti

  7. Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation

    Article • International Journal of Consumer Studies, November 2017, Wiley

    Professor Lucio Lamberti

  8. Integrated data analysis for the quantification of emotional responses during video observation

    Article • September 2017, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Lucio Lamberti

  9. Do mind and body agree? Unconscious versus conscious arousal in product attitude formation

    Article • Journal of Business Research, June 2017, Elsevier

    Professor Lucio Lamberti

  10. Exploring the adoption process of personal technologies: A cognitive-affective approach

    Article • The Journal of High Technology Management Research, January 2017, Elsevier

    Professor Lucio Lamberti

  11. SME fashion brands and social media marketing: from strategies to actions

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Professor Lucio Lamberti

  12. N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

    Article • Journal of Innovation & Knowledge, September 2016, Elsevier

    Professor Lucio Lamberti

  13. Multichannel marketing: the operational construct and firms’ motivation to adopt

    Article • Journal of Strategic Marketing, February 2016, Taylor & Francis

    Professor Lucio Lamberti

  14. Entering the dragon’s nest: exploring Chinese upper-class consumers’ perception of luxury

    Article • Qualitative Market Research An International Journal, January 2015, Emerald

    Professor Lucio Lamberti

  15. Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy

    Article • Government Information Quarterly, October 2014, Elsevier

    Professor Lucio Lamberti

  16. Customer centricity: the construct and the operational antecedents

    Article • Journal of Strategic Marketing, December 2013, Taylor & Francis

    Professor Lucio Lamberti

  17. The supply chain management‐marketing interface in product development

    Article • Business Process Re-engineering &amp Management Journal, April 2013, Emerald

    Professor Lucio Lamberti

  18. Segmenting Chinese Tourists by the Expected Experience at Theme Parks

    Article • International Journal of Engineering Business Management, January 2013, SAGE Publications

    Professor Lucio Lamberti

  19. The relationship between CSR and corporate strategy in medium-sized companies: evidence from Italy

    Article • Business Ethics A European Review, September 2012, Wiley

    Professor Lucio Lamberti

  20. Gaining legitimacy in converging industries: Evidence from the emerging market of functional food

    Article • European Management Journal, December 2011, Elsevier

    Professor Lucio Lamberti

  21. Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo

    Article • Tourism Management, December 2011, Elsevier

    Professor Lucio Lamberti

  22. Marketing strategy and marketing performance measurement system: Exploring the relationship

    Article • European Management Journal, April 2010, Elsevier

    Professor Lucio Lamberti

  23. Exploring management control in radical innovation projects

    Article • European Journal of Innovation Management, October 2009, Emerald

    Professor Lucio Lamberti

  24. Marketing power and CMO power: could market orientation break the link? An exploratory case study

    Article • Journal of Strategic Marketing, October 2009, Taylor & Francis

    Professor Lucio Lamberti

  25. Online experience as a lever of customer involvement in NPD

    Article • EuroMed Journal of Business, May 2009, Emerald

    Professor Lucio Lamberti

  26. CSR Practices and Corporate Strategy: Evidence from a Longitudinal Case Study

    Article • Journal of Business Ethics, September 2008, Springer Science + Business Media

    Professor Lucio Lamberti