All Stories

  1. Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences

    Article • International Journal of Advertising, September 2025, Taylor & Francis

    Professor Lucio Lamberti

  2. Beyond exposure: The influence of user tasks and induced presence on product placement effectiveness in virtual environments

    Article • Journal of Business Research, August 2025, Elsevier

    Professor Lucio Lamberti

  3. Metaverse business transformation: four companies’ virtual experiences

    Article • Management Decision, April 2025, Emerald

    Professor Lucio Lamberti

  4. Leveraging social capital for destination promotion in the metaverse: The Enoverse case

    Article • Tourism Management, April 2025, Elsevier

    Professor Lucio Lamberti

  5. Virtual Reality (VR) in destination marketing

    Article • International Journal of Contemporary Hospitality Management, August 2024, Emerald

    Michele Di Dalmazi, Professor Lucio Lamberti

  6. Improving the Supply Chain - Marketing Interface, Translating the Voice of the Customer into Processes

    Article • The Eurasia Proceedings of Science Technology Engineering and Mathematics, October 2023, ISRES Publishing

    Professor Lucio Lamberti

  7. Now you see me. Evaluating visual and auditory brand placement disclosures in music videos

    Article • Journal of Marketing Communications, November 2022, Taylor & Francis

    Professor Lucio Lamberti

  8. How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments

    Article • Behaviour and Information Technology, April 2022, Taylor & Francis

    Professor Lucio Lamberti

  9. Influence of Sales Promotion on Impulse Buying: A Dual Process Approach

    Article • Journal of Promotion Management, April 2022, Taylor & Francis

    Professor Lucio Lamberti

  10. Investigating the effect of price tag colours on cortical, cardiac and ocular responses

    Article • December 2021, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Lucio Lamberti

  11. Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review

    Article • Frontiers in Psychology, July 2021, Frontiers

    Professor Lucio Lamberti

  12. Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research

    Article • Frontiers in Psychology, October 2020, Frontiers

    Professor Lucio Lamberti

  13. Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products

    Article • Frontiers in Psychology, May 2020, Frontiers

    Professor Lucio Lamberti

  14. Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin

    Article • Journal of Product & Brand Management, February 2020, Emerald

    Professor Lucio Lamberti

  15. Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation

    Article • January 2020, Springer Science + Business Media

    Professor Lucio Lamberti

  16. Crowd Size and Crowdsourcing Performances in Online Ideation Contests

    Article • July 2019, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Lucio Lamberti

  17. What makes fashion consumers “click”? Generation of eWoM engagement in social media

    Article • Asia Pacific International Journal of Marketing, April 2019, Emerald

    Professor Lucio Lamberti

  18. Special issue editorial: Managing the supply chain management–marketing interface

    Article • Business Process Re-engineering &amp Management Journal, April 2019, Emerald

    Professor Lucio Lamberti

  19. Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach

    Article • Health Care Management Science, January 2019, Springer Science + Business Media

    Professor Lucio Lamberti

  20. Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions

    Article • July 2018, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Lucio Lamberti

  21. Exploring the role of anticipated emotions in product adoption and usage

    Article • Journal of Consumer Marketing, May 2018, Emerald

    Professor Lucio Lamberti

  22. Improving your co-creation strategy experience on the basis of your participants' segments.

    Article • Journal of Strategic Marketing, April 2018, Taylor & Francis

    Shahab Zare, Professor Lucio Lamberti

  23. Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation

    Article • International Journal of Consumer Studies, November 2017, Wiley

    Professor Lucio Lamberti

  24. Integrated data analysis for the quantification of emotional responses during video observation

    Article • September 2017, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Lucio Lamberti

  25. Do mind and body agree? Unconscious versus conscious arousal in product attitude formation

    Article • Journal of Business Research, June 2017, Elsevier

    Professor Lucio Lamberti

  26. Exploring the adoption process of personal technologies: A cognitive-affective approach

    Article • The Journal of High Technology Management Research, January 2017, Elsevier

    Professor Lucio Lamberti

  27. SME fashion brands and social media marketing: from strategies to actions

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Professor Lucio Lamberti

  28. Fashion Brands, Social Media, and Consumers’ Exposure to Marketing Messages

    Article • January 2017, Springer Science + Business Media

    Professor Lucio Lamberti

  29. N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

    Article • Journal of Innovation & Knowledge, September 2016, Elsevier

    Professor Lucio Lamberti

  30. Multichannel marketing: the operational construct and firms’ motivation to adopt

    Article • Journal of Strategic Marketing, February 2016, Taylor & Francis

    Professor Lucio Lamberti

  31. Entering the dragon’s nest: exploring Chinese upper-class consumers’ perception of luxury

    Article • Qualitative Market Research An International Journal, January 2015, Emerald

    Professor Lucio Lamberti

  32. Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy

    Article • Government Information Quarterly, October 2014, Elsevier

    Professor Lucio Lamberti

  33. Customer centricity: the construct and the operational antecedents

    Article • Journal of Strategic Marketing, December 2013, Taylor & Francis

    Professor Lucio Lamberti

  34. The supply chain management‐marketing interface in product development

    Article • Business Process Re-engineering &amp Management Journal, April 2013, Emerald

    Professor Lucio Lamberti

  35. Segmenting Chinese Tourists by the Expected Experience at Theme Parks

    Article • International Journal of Engineering Business Management, January 2013, SAGE Publications

    Professor Lucio Lamberti

  36. The relationship between CSR and corporate strategy in medium-sized companies: evidence from Italy

    Article • Business Ethics A European Review, September 2012, Wiley

    Professor Lucio Lamberti

  37. Gaining legitimacy in converging industries: Evidence from the emerging market of functional food

    Article • European Management Journal, December 2011, Elsevier

    Professor Lucio Lamberti

  38. Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo

    Article • Tourism Management, December 2011, Elsevier

    Professor Lucio Lamberti

  39. Marketing strategy and marketing performance measurement system: Exploring the relationship

    Article • European Management Journal, April 2010, Elsevier

    Professor Lucio Lamberti

  40. Exploring management control in radical innovation projects

    Article • European Journal of Innovation Management, October 2009, Emerald

    Professor Lucio Lamberti

  41. Marketing power and CMO power: could market orientation break the link? An exploratory case study

    Article • Journal of Strategic Marketing, October 2009, Taylor & Francis

    Professor Lucio Lamberti

  42. Online experience as a lever of customer involvement in NPD

    Article • EuroMed Journal of Business, May 2009, Emerald

    Professor Lucio Lamberti

  43. CSR Practices and Corporate Strategy: Evidence from a Longitudinal Case Study

    Article • Journal of Business Ethics, September 2008, Springer Science + Business Media

    Professor Lucio Lamberti