All Stories

  1. Involving customers in innovation: knowledgeability and agency as process variables

    Article • Journal of Business and Industrial Marketing, March 2018, Emerald

    Dr Linda D Peters

  2. Theorizing with managers: how to achieve both academic rigor and practical relevance?

    Article • European Journal of Marketing, July 2017, Emerald

    Dr Linda D Peters

  3. Theorizing with managers to bridge the theory-praxis gap

    Article • European Journal of Marketing, July 2017, Emerald

    Dr Linda D Peters

  4. Strategic B2B customer experience management: the importance of outcomes-based measures

    Article • Journal of Services Marketing, April 2017, Emerald

    Dr Linda D Peters

  5. The co-ordinative practices of temporary organisations

    Article • Journal of Business and Industrial Marketing, March 2016, Emerald

    Dr Linda D Peters