All Stories

  1. Handmade clothing consumption

    Article • Journal of Fashion Marketing and Management An International Journal, February 2023, Emerald

    Liezl-Marie van der Westhuizen

  2. Keeping consumers loyal: Brand experience as verification for self-concept (self-brand connection)

    Article • Journal of Product & Brand Management, March 2018, Emerald

    Liezl-Marie van der Westhuizen