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  1. Experiential sponsorship activation at a sports mega-event: the case of Cisco at London 2012

    Article • Sport Business and Management An International Journal, September 2017, Emerald

    Leah Gillooly

  2. Social media-based sponsorship activation – a typology of content

    Article • Sport Business and Management An International Journal, July 2017, Emerald

    Leah Gillooly