All Stories

  1. Off-price versus price-off
  2. Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring (2010): Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Higher Education
  3. A mathematical approach to designing central vs. local ordering in retail
  4. Breaking the myths on emerging consumers in retailing
  5. The strategic resource management (SRM) model revisited
  6. Viewpoint: the decline and fall of Internet grocery retailers
  7. CHANGE THE STRATEGY, CHANGE THE MANAGEMENT SYSTEM: DO THE DEPARTMENT STORES DARE RISK SUCCESS?
  8. Décisions Marketing