All Stories

  1. It is all in good humor? Examining the impact of salesperson evaluations of leader humor on salesperson job satisfaction and job stress

    Article • Journal of Personal Selling and Sales Management, June 2019, Taylor & Francis

    Professor Paolo Guenzi, Laszlo Sajtos

  2. Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs

    Article • Psychology and Marketing, May 2018, Wiley

    Laszlo Sajtos

  3. Activating multiple roles of customer-firm relationships in service failures

    Article • Journal of Service Theory and Practice, March 2018, Emerald

    Laszlo Sajtos

  4. Image, brand relationships and customer value

    Article • Journal of Service Theory and Practice, January 2015, Emerald

    Laszlo Sajtos