All Stories

  1. Simplifying and Sharing: A Cross-Cultural Study on Promotion-Focused Minimalism

    Article • Journal of International Consumer Marketing, May 2025, Taylor & Francis

    Dr KYUNG TAE LEE

  2. Exploring Subjective Happiness, Life Satisfaction, and Sustainable Luxury Consumption in China and Japan Amidst the COVID-19 Pandemic

    Article • Administrative Sciences, July 2023, MDPI AG

    Dr KYUNG TAE LEE

  3. Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems

    Article • Sustainability, April 2023, MDPI AG

    Dr KYUNG TAE LEE

  4. Feelings of Personal Relative Deprivation and Subjective Well-Being in Japan

    Article • Behavioral Sciences, February 2023, MDPI AG

    Dr KYUNG TAE LEE

  5. The Japanese version of the Material Values Scale: construct assessment and relationship with age, personality, and subjective well-being

    Article • BMC Psychology, August 2022, Springer Science + Business Media

    Dr KYUNG TAE LEE

  6. How Are Material Values and Voluntary Simplicity Lifestyle Related to Attitudes and Intentions toward Commercial Sharing during the COVID-19 Pandemic? Evidence from Japan

    Article • Sustainability, June 2022, MDPI AG

    Dr KYUNG TAE LEE

  7. A memory theory perspective of consumer ethnocentrism and animosity

    Article • European Journal of Marketing, July 2017, Emerald

    Dr KYUNG TAE LEE

  8. Economic Nationalism and Globalization in South Korea: A Critical Insight

    Article • Asian Perspective, January 2015, Project Muse

    Dr KYUNG TAE LEE

  9. Economic nationalism and cosmopolitanism

    Article • European Journal of Marketing, May 2014, Emerald

    Dr RICHARD LEE, Dr KYUNG TAE LEE

  10. The longitudinal effects of a two‐dimensional consumer animosity

    Article • Journal of Consumer Marketing, April 2013, Emerald

    Dr KYUNG TAE LEE