All Stories

  1. Foresight for online shopping behavior: a study of attribution for “what next syndrome”

    Article • foresight, April 2019, Emerald

    Dr Kushagra Kulshreshtha

  2. Consumer preference for eco-friendly appliances in trade-off: a conjoint analysis approach

    Article • International Journal of Product Development, January 2019, Inderscience Publishers

    Dr Kushagra Kulshreshtha

  3. Consumer preference for eco-friendly appliances in trade-off: a conjoint analysis approach

    Article • International Journal of Product Development, January 2019, Inderscience Publishers

    Dr Kushagra Kulshreshtha

  4. 1971–2017: Evolution, exploration and test of time of conjoint analysis

    Article • Quality & Quantity, February 2018, Springer Science + Business Media

    Dr Kushagra Kulshreshtha

  5. The study of mobile phones intrinsic and extrinsic cues for young consumers' preference

    Article • Journal of Creative Communications, September 2017, SAGE Publications

    Dr Kushagra Kulshreshtha

  6. Studying green consumer behavior through conjoint analysis

    Article • foresight, August 2017, Emerald

    Dr Kushagra Kulshreshtha

  7. Role of the extrinsic cues on consumers' preference in the Indian context

    Article • International Journal of Business Forecasting and Marketing Intelligence, January 2017, Inderscience Publishers

    Dr Kushagra Kulshreshtha